
Southwest Airlines- History Timeline Business Strategy
Table Of Contents Introduction Southwest Airlines History Southwest Airlines Business Strategy Southwest Airlines Historical Advertising Southwest Airlines Timeline & Milestone Southwest Airlines Awards & Accolades Conclusion Rollin King and Herb Kelleher decided to launch a different kind of airline more than 50 years ago. They started with the idea that people would choose to travel with your airline if you get passengers to their destinations when they wanted to, on time, for the lowest rates, and ensured that they enjoyed themselves while doing so. And what about that? They were right. Herbert Kelleher & Rollin King Owner of Southwest Airlines









