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Desktop computers aren’t the only thing with a web browser anymore. The goal of responsive design is to craft websites that promote simple navigation and readability over a wide range of devices. The rise in popularity of the iPhone and iPad along with thousands of other smart phones and tablets has caused web designers to place more emphasis on the mobile web experience. As the portion of web traffic coming from mobile devices increases, users now expect to be able to browse on their phone or tablet just as easily as on a desktop. Google’s developers recommend that sites be

E-Retailers can now see more data about consumer shopping behavior and conversion with the help of the new enhanced e-commerce reporting tool from Google that was designed while keeping e-retailers in mind. Google explains its merits as “Merchants will be able to understand how far along users get in the buying process and where they are dropping off.” It is even easier for e-retailers to collect more rough data on consumer behavior on their sites. Google is making it simpler to generate reports based on the data already collected. Using this cutting-edge tool in Google Analytics, ecommerce website businesses can

WordPress is a free and open source content management system or CMS which runs on a web hosting service. First hitting the scene in 2003, the WordPress platform was originally known for its ease of use and ability to quickly publish quality websites, particularly blogs.  However, as WordPress began to increase in popularity, more advanced features were introduced as well. With a highly developed architecture for plugins and a huge backlog of responsive templates, WordPress is a platform that’s used by more than 22% of the top 10 million websites.  To this day it’s still known for its ease of

If you have decided to set up an ecommerce store and you don’t possess a lot of technical know-how, hiring a good ecommerce developer should be first priority for you. Launching an online store can be challenging for small businesses, a professional with right skills and experience can make a big difference for your online ecommerce business. We have tried to compile a list of 10 questions to assist you with the selection process: 1. What ecommerce software do you use to build online stores? There are all kinds of ecommerce solutions available in the market, a research on this topic

Google started their revised Panda Algorithm change, called Panda 4.0 update , it is designed to punch low-quality content. Panda 4.0 is seemingly a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today. According to industry pundits Ebay may be a big loser for this round. Other affected site are PR websites like PRWeb.com, PR Newswire, BusinessWire and PRLog, all seem to have lost significant rankings in Google. Once again the site owners ask the question “what should one

The generation of the digital marketer has arrived. The best chief marketing officers (CMOs) are power users of software as a service (SaaS) platforms that enable them to automate, get real time analytics and make decisions based on intelligent dashboards known as marketing automation. Marketing Automation is defined as the technology that allows companies, big or small, to streamline and automate their marketing tasks and measure workflows to increase their operational efficiency and boost revenues.  SaaS marketing automation platforms include Marketo, Eloqua, Hubspot, SugarCRM(with customization), Zoho and Salesforce power users. The use of predictive analytics, Big Data and NLP algorithms (Natural Language

Ecommerce means selling products and services online which is a rapidly growing with the rise of smartphones and tablets. We have presented some tips for starting, managing and launching an ecommerce business and website online below: Branding:  What is your brand identity? What are your products & services? Who is your target audience? What is unique about shopping on your website? All these elements including brand’s name, logo, communication style and other visual elements define your brand identity. These can be created with the help of marketing consultant. Design: The first and foremost need is to have a website. How it looks,

Digital marketing strategy is one of the most important aspects of ecommerce and can be defined as implementation of methods for marketing your business or website online. Digital marketing involves various tactics including Search Engine Optimization (SEO), Social Media Marketing (SMM), Press Releases (PR), Search Engine Marketing (SEM) and content marketing to get traffic, convert into customers and finally engage them. Digital Marketing and Online Advertising can be a daunting task for any ecommerce website. The Marketing Director, owner or a team, more often than not, may be given the task of managing more than one marketing channels at one