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Email marketing and Key Performance Indicators (KPIs) are crucial in current times to establish relationships with customers by directly communicating with them. KPIs are metrics employed to assess business performance and plays a vital role in attaining organizational aims. It also assists in knowing the measure of success a particular email marketing campaign achieved. You will definitely agree with the key statistics told in this article that can be employed to make powerful emails campaigns. Whether it is the open rate, click through rate, bounce rate or conversions, be ready to set your targets according to these factors to attain

Google IO 2017 has brought forth the company’s future designs for Android, Google Assistant, Google Home, virtual reality, and much more. Google has very clearly talked about its ongoing endeavors and things that they have planned for the future. The announcements made this year are bound to influence the manner in which developers and consumers communicate with Google products on a daily basis. Here are all the major announcements from Google IO: 1. Android O Google announced new features in Android O for developers by controlling background apps, limiting location use and WIFI scanning to help prolong the battery life.

Magento is the most powerful, robust, flexible, scalable, free and 100% open source ecommerce platform. Being named as the leader of all ecommerce platforms by Gartner, Magento powers you amazing omnichannel experience by selling on Mobile, in-store, on a plane or anywhere around the globe. Magento has one of the largest communities of developers and users who constantly keep the tool updated. There are thousands of Magento themes & extensions available ranging from analytics, ERP, reporting, Payment gateways to name a few. Magento has cutting edge features including product tagging and multi-address shipping. It is able to support multi-site/multi-stores/marketplaces. Shopify

Design and development play a crucial role in the success of an ecommerce website. It is estimated that by the end of this year ecommerce sales will reach over $434 in the United States. With each passing day, innumerable ecommerce websites are being launched worldwide. In this highly competitive world, it becomes hard to be in the race if businesses are not aware of the right strategies and plans. That is why we have presented below a thorough guide that can assist you in designing and developing your ecommerce sites. Multi Product Sites VS Single Product Sites The primary decision while

Conversion is the main element that defines the performance of an ecommerce website thus it is essential to devise methods through which businesses can enhance their conversions. Ecommerce businesses ought to keep an eye on the ruling conversion trends as they play an essential role in getting quality traffic, boosting the sales and keeping the businesses ahead of the competitors. Here are the top 2017 ecommerce conversion trends that will help you immensely: 1. On-Site Search Optimization In order to enhance the conversion rate of your website, it is important to have an effective site search. “An internal study by

Google kicked off their much awaited 3 days annual I/O developer conference today at the Shoreline Amphitheater, Mountain View, San Fransisco CA. CEO Sundar Pichai took the stage for the keynote followed by a developer keynote. The other events will be running for 3 days until May 19, 2017, with surprising news and anticipated announcements. We have sought out the sure things and analyzed the wild speculations in an attempt to foretell what to expect from I/O this year! CEO Sundar Pichai – Keynote Speaker at IO 2017 Google Assistant, Home, and Artificial Intelligence (AI) It is widely agreed that

Internet Retailer Conference and Exhibition (IRCE) has become one of the most sought after events in the e-commerce industry. With the constant developments in ecommerce, IRCE has been presenting the businesses with a unique industry experience with the company of prominent experts and solution providers from past 13 years. It will take place in the world-class city of Chicago from June 6-9 at McCormick Place West. The event will be hosted in an unparalleled 250,000+ square foot exhibit hall where 200+ master industry speakers are going to share high-value and inspiring conference content that will talk about brand-new solutions and

Marketing in today’s challenging environment takes a creative, forward-thinking approach towards the understanding of business-to-business (B2B) ecommerce strategies. Often businesses lack the experience to pull it off thus ending up lagging behind the competition. Presented here are the ways through which you can put yourself on the right track in B2B ecommerce marketing. Let’s start by looking at a key factor of B2B success; 1. Agility in an Omni-Channel World An Agile approach is likely to be the best option for you in this Omni-Channel world. An Omni-Channel world means that you are dealing with a range of options for

Customer experience (CX) is going to be the focal point of ecommerce businesses this year. If ecommerce businesses (small or large) do not focus on customer experience, they are bound to loose as much as 23 percent of their annual online revenues. It is not an understatement that customer experience is soon going to come along with price and product as a vital brand differentiator. “Gartner data states that around 42% of CEOs believe that enhanced CX can be a crucial factor in driving more traffic. On the other hand, for 80% of B2B customers, CX is a key element that influences

The latest Google Fred update has turned the attention of entire SEO industry as it is going to penalize content driven sites that are flooded with ads and use the driving ad revenue that ends up troubling the users while they are seeing the content. Overall, it targets the low-value content sites with backlinks that are inconsequential and spammy. The purpose of Google Fred update is to aim more of the link quality aspects of the overall algorithm. The content of any website that only focuses on creating backlinks will fall down in SERPs. Continuing with its tradition of using