
Do’s And Don’ts For Marketing Measurement During A Pandemic
How can marketing efforts be measured during an outbreak? Since the COVID-19 pandemic toppled everything including the personal and professional lives of people worldwide. The stark question is that should you even try to measure your marketing efforts at such a time. If yes, then where should you start? The following are the five marketing measurement strategies that you can pause for some time, and five should be continued. Matched Market Tests: Stability is needed to compare the activities of users in a single control region with the activities of users in a single test region. Stability is bound to










