We all know the importance of that very first impression we make on someone. The way you were dressed, how you talked or shook hands, will help form someone’s overall impression of you, all based on the thing they noticed first about you. Same goes for an ecommerce business, a beautiful, creative or unique window of
Google Analytics is used by millions of marketing professional worldwide. Google just announced ‘Google Analytics 360 Suite’- a new set of marketing tools and integrated data, designed specifically for the enterprise-class marketers to improve their data driven marketing. Discover the new Google Analytics 360 Suite. It is built for enterprise. It helps you to understand
Mobile apps are essential and beneficial for any kind of business in a variety of ways. Some apps are designed to help employees be more productive and efficient while other are more convenient for customers. There are a number of functions, features and usages that you will need to carefully weigh the pros and cons
Conversion rate optimization (CRO) is used to increase the number of website visitors that convert to customers. CRO is a combination of technology and marketing tasks that involve setting up several variations of your webpages or landing pages in multivariate or A/B testing using CRO software tools like Optimizely, Google Website Optimizer etc. to determine which is the
Many small businesses and large corporations depend on ecommerce for a significant portion of their revenues. Its important that their ecommerce technology and marketing is optimized to ensure success. Top ecommerce websites are simple on the frontend but might highly sophisticated on the backend. The goal is to deliver the best user interface and user
Magento 2 has been released after many years of development in order to make it more robust and scalable. It’s a major development in the world of ecommerce since Magento is the most popular ecommerce platform on the internet. This is an important release of Magento and their giant ecosystem of online merchants, partners, and
Data-driven marketing is the most effective ecommerce marketing strategy for collecting, analyzing and executing on insights from unstructured and multi-structured data that’s integrated from across the enterprise. “Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers.” Those who deal with ecommerce know how important performance
To launch, run and make your business successful, you need to have confidence and passion. Here are our 100 tips that can help small businesses to grow online: Unique content: It is imperative that the content you are providing should be fresh, unique, and accurate, which means absolutely no beating around the bush. The information
Launching an ecommerce business is a very complex task and involves a lot of steps which must be managed and planned professionally. Some of the steps to build, launch and grow your ecommerce business include Create a business plan Select your products and services How to source your products or services Branding Get a mobile
Google uses human quality raters to evaluate webpages and websites everyday in order to improve the overall quality of Google search results. For all SEO and internet marketing professionals these ‘Quality Raters Guidelines’ are vital because they provide an insight into how Google defines high and low quality pages. Many individuals have attempted to decode
