BLOG

A pipeline of Leads is important for any business whether its B2B or B2C. After lead generation, one must start qualifying and converting those leads into customers. This process starts with understanding the lead, segmenting it and nurturing in a sequence using marketing automation.  Marketing automation helps you better  to target your leads with relevant messages. Marketing automation platforms

Advertisers today understand the power of online marketing. One of the most efficient methods of marketing is remarketing or retargeting, which refers to an intelligent way of connecting with visitors who do not make an enquiry on their first visit. Adopting the remarketing strategy means positioning targeted ads to the audience who have previously visited

  Mobile Marketing is the fastest growing segment in online marketing strategy for all types of businesses. The amount of users on smartphones and tablets continues to skyrocket with the growth of mobile technology. According to CNN,  mobile users have rapidly increased for the last 5 years and account for 55% of overall internet traffic which

Developing innovative ecommerce conversion strategies can be tough but will ultimately pay off with higher sales, better conversion and more orders when implemented correctly on your ecommerce website. No matter how successful your ecommerce website is, you should always be brainstorming for ways to improve it.  One of the most important pages in an ecommerce website is

Triggered emails are the forms of email marketing messages which are sent automatically based on an event or a date.  Triggered emails enable marketers to deliver relevant, timely, and personalized messages automatically to prospects based on their immediate interests. Automated triggered emails are an excellent way to build subscriber engagement. It not only increases email performance

What:  Affiliate Summit East 2016 When:  Sunday, July 31 to Tuesday, August 2, 2016 Where: New York Marriott Marquis, New York Description: Affiliate Summit East 2016 is taking place from Sunday, July 31 to Tuesday, August 2, 2016 at the New York Marriott Marquis in New York City. The conference and tradeshow offer attendees: Three tradeshow

As we dive into the key ecommerce trends 2016, it’s clear that this is not a year for businesses to remain passive. From mobile-first shopping experiences to major shifts in platform selection, 2016 marks a critical turning point for online retail. Beyond adopting new tactics, retailers are now focusing on choosing the right technology foundation.

Mobile phone is the first and last thing that we check while waking up in the morning and before going to sleep. Let’s be honest, we have become habitual of using smartphones to remain connected with the world 24/7. Mobile Commerce (mCommerce) is the fastest growing segment of e-commerce online. According to a recent report

We all know the importance of that very first impression we make on someone. The way you were dressed, how you talked or shook hands, will help form someone’s overall impression of you, all based on the thing they noticed first about you. Same goes for an ecommerce business, a beautiful, creative or unique window of