The generation of the digital marketer has arrived. The best chief marketing officers (CMOs) are power users of software as a service (SaaS) platforms that enable them to automate, get real time analytics and make decisions based on intelligent dashboards known as marketing automation. Marketing Automation is defined as the technology that allows companies, big
Ecommerce means selling products and services online which is a rapidly growing with the rise of smartphones and tablets. We have presented some tips for starting, managing and launching an ecommerce business and website online below: Branding: What is your brand identity? What are your products & services? Who is your target audience? What is unique
Digital marketing strategy is one of the most important aspects of ecommerce and can be defined as implementation of methods for marketing your business or website online. Digital marketing involves various tactics including Search Engine Optimization (SEO), Social Media Marketing (SMM), Press Releases (PR), Search Engine Marketing (SEM) and content marketing to get traffic, convert
Imagine 2014 brings together nearly 2,000 merchants, developers, digital industry experts, partners and open source enthusiasts to Magento’s exclusive eCommerce event at Hard Rock Hotel, Las Vegas. The conference took place over a three-day schedule with networking sessions, informative sessions and collaboration. Imagination ran rampant throughout the conference with a kickoff party sweetening the deal.
Ecommerce websites can surely get extra benefits by adding a blog. Nevertheless, before you add a blog to your website, many things need to be thought of carefully. Magento is an open source e-commerce platform that enables highly feature rich state of the arts, scalable, functionality, and flexible content management system to e-commerce websites. Below are some
We’re hosting an exclusive Google event on May 21st, and you’re invited to join us. It’s a great opportunity to learn from Google experts about how to grow your business. We’ll provide refreshments, all we need is your company. Please RSVP by May 20, 2014. We’d love for you to come learn with us. Sincerely,
Ecommerce site search technology has been utilized by the most successful global ecommerce companies like Amazon, eBay, buy.com and Staples for over a decade. They realize the importance of site search and its ability to engage tens of millions of users. Site search is the preferred tool used by visitors to find products & their information, subscriptions, FAQ,
If you are thinking, how important can words be to increase traffic to your website, think again. Words that you use in your content or whatever you write go a long way to determine how much social media traffic you will be receiving. Take Facebook as an example. If you want more people to be
Google has the largest share of global internet search with over 80% of searches worldwide. If you want your website to get rank higher and optimize it for organic search web traffic, a deep understanding of Google and evolutionary changes to its search algorithm is critical. Google’s Hummingbird, Panda and Penguin updates to its algorithm
Conversion Optimization or Conversion Rate Optimization (CRO) is the technique of creating an experience for a website or landing page visitor with the objective of increasing conversions of visitors into customers. Most web traffic to your ecommerce website may not convert into a customer including sign ups, buy your products, call your company or download
