Beginner’s Guide to WordPress

WordPress is a free and open source content management system or CMS which runs on a web hosting service. First hitting the scene in 2003, the WordPress platform was originally known for its ease of use and ability to quickly publish quality websites, particularly blogs.  However, as WordPress began to increase in popularity, more advanced

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10 Questions to Ask Before Hiring an Ecommerce Developer

If you have decided to set up an ecommerce store and you don’t possess a lot of technical know-how, hiring a good ecommerce developer should be first priority for you. Launching an online store can be challenging for small businesses, a professional with right skills and experience can make a big difference for your online ecommerce

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Google rolls out Panda 4.0

Google started their revised Panda Algorithm change, called Panda 4.0 update , it is designed to punch low-quality content. Panda 4.0 is seemingly a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today. According

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Guide to Marketing Automation Software as a Service Tools

The generation of the digital marketer has arrived. The best chief marketing officers (CMOs) are power users of software as a service (SaaS) platforms that enable them to automate, get real time analytics and make decisions based on intelligent dashboards known as marketing automation. Marketing Automation is defined as the technology that allows companies, big

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Ecommerce Tips for Beginners

Ecommerce means selling products and services online which is a rapidly growing with the rise of smartphones and tablets. We have presented some tips for starting, managing and launching an ecommerce business and website online below: Branding:  What is your brand identity? What are your products & services? Who is your target audience? What is unique

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10 Reasons Why Every Ecommerce or Online Business Websites Need a Digital Marketing Consultant

Digital marketing strategy is one of the most important aspects of ecommerce and can be defined as implementation of methods for marketing your business or website online. Digital marketing involves various tactics including Search Engine Optimization (SEO), Social Media Marketing (SMM), Press Releases (PR), Search Engine Marketing (SEM) and content marketing to get traffic, convert

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Highlights of the Magento Imagine eCommerce Conference 2014

Imagine 2014 brings together nearly 2,000 merchants, developers, digital industry experts, partners and open source enthusiasts to Magento’s exclusive eCommerce event at Hard Rock Hotel, Las Vegas. The conference took place over a three-day schedule with networking sessions, informative sessions and collaboration. Imagination ran rampant throughout the conference with a kickoff party sweetening the deal.

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Importance of a Blog for Your Ecommerce Website

Ecommerce websites can surely get extra benefits by adding a blog. Nevertheless, before you add a blog to your website, many things need to be thought of carefully. Magento is an open source e-commerce platform that enables highly feature rich state of the arts, scalable, functionality, and flexible content management system to e-commerce websites. Below are some

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San Diego Google Partners Connect from PROS

We’re hosting an exclusive Google event on May 21st, and you’re invited to join us. It’s a great opportunity to learn from Google experts about how to grow your business. We’ll provide refreshments, all we need is your company. Please RSVP by May 20, 2014. We’d love for you to come learn with us. Sincerely,

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Tips for Improving Ecommerce Site Search

Ecommerce site search technology has been utilized by the most successful global ecommerce companies like Amazon, eBay, buy.com and Staples for over a decade. They realize the importance of site search and its ability to engage tens of millions of users. Site search is the preferred tool used by visitors to find products & their information, subscriptions, FAQ,

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