Deepak Wadhwani

Landing page goes a long way to increase your conversion rates if it is done right. But it can kill your conversions if it done in a wrong way. Your conversion rate drops when your landing page has the wrong copy, is confusing or distracts your visitors. Some landing pages detract your visitors from buying your service because of some important flaws. To help you get your landing pages right and maximize your landing page conversions, below is a list of major turn-offs you need to avoid or take care of along with the steps you need to take to

It is a well known fact that Google keeps updating algorithms like Panda, Penguin, Hummingbird and with the advent of the guest posting era, ranking high is more challenging than ever. But it is possible to rank high on Google for any keyword. It is largely dependent on the number and quality of backlinks you get. The higher the number and better the quality, higher you rank on Google. Below are a few steps that you need to consider to get best backlinks. Pick a keyword and go with it.   Analyze Your Competition: The first thing you need to

Getting the right SEO (search engine optimization) and content marketing for your website requires hours of manpower and strategies to keep current with the latest search engine updates. 10 things that an SEO company should be doing to get better rankings with Google, Yahoo and Bing To come up with the best SEO for your website, your SEO Company needs to come up with a good plan. First, they should conduct a competitive analysis to get a better understanding of your competition. The analysis should also contain a list of keywords that will get your website higher rankings in a

Infographics are a great way to get your messages across, be it as a marketing strategy or an educational message. It is highly effective for ecommerce websites to illustrate their products or services. Below is a roundup of the 10 latest infographics for ecommerce and related aspects including shipping and delivery, social commerce, how color determines purchase habits, etc. Most of these infographics are of a readable size, but if you want to see a larger version, just click on it. Ecommerce Trends in United States (via bitwizards ) Ecommerce & Fulfillment (via xemiom)   Online Shopping Around the World (via

Ecommerce has become a booming industry and the importance of understanding the tools and technology involved in development is becoming increasingly important as more and more of the world’s business is being conducted electronically. In this field, tools such as Magento, WordPress, Joomla, and Drupla are among the most popular platforms used in development. Knowing how and why these platforms are used is necessary to understand how the job of creating and maintaining this trillion dollar industry. The goal of e-commerce development is to create digital storefronts to sell products and services to consumers over the internet. E-commerce platforms are used to maintain this

Desktop computers aren’t the only thing with a web browser anymore. The goal of responsive design is to craft websites that promote simple navigation and readability over a wide range of devices. The rise in popularity of the iPhone and iPad along with thousands of other smart phones and tablets has caused web designers to place more emphasis on the mobile web experience. As the portion of web traffic coming from mobile devices increases, users now expect to be able to browse on their phone or tablet just as easily as on a desktop. Google’s developers recommend that sites be

WordPress is a free and open source content management system or CMS which runs on a web hosting service. First hitting the scene in 2003, the WordPress platform was originally known for its ease of use and ability to quickly publish quality websites, particularly blogs.  However, as WordPress began to increase in popularity, more advanced features were introduced as well. With a highly developed architecture for plugins and a huge backlog of responsive templates, WordPress is a platform that’s used by more than 22% of the top 10 million websites.  To this day it’s still known for its ease of

The generation of the digital marketer has arrived. The best chief marketing officers (CMOs) are power users of software as a service (SaaS) platforms that enable them to automate, get real time analytics and make decisions based on intelligent dashboards known as marketing automation. Marketing Automation is defined as the technology that allows companies, big or small, to streamline and automate their marketing tasks and measure workflows to increase their operational efficiency and boost revenues.  SaaS marketing automation platforms include Marketo, Eloqua, Hubspot, SugarCRM(with customization), Zoho and Salesforce power users. The use of predictive analytics, Big Data and NLP algorithms (Natural Language

We’re hosting an exclusive Google event on May 21st, and you’re invited to join us. It’s a great opportunity to learn from Google experts about how to grow your business. We’ll provide refreshments, all we need is your company. Please RSVP by May 20, 2014. We’d love for you to come learn with us. Sincerely, Deepak Wadhwani When : Wednesday, May 21st, 11am to 12pm PST Where : PROS, 350 10th ave 10th Floor, San Diego, CA 92101 RSVP :  Call (858) 652-8920 or email me by 05-20- 2014 Here are the speakers at the event: Arjan Dijk VP, Global