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Ecommerce websites can surely get extra benefits by adding a blog. Nevertheless, before you add a blog to your website, many things need to be thought of carefully. Magento is an open source e-commerce platform that enables highly feature rich state of the arts, scalable, functionality, and flexible content management system to e-commerce websites. Below are some of the most important benefits of a blog for an ecommerce website that will provide a clear picture. Better Communication with Customers: Your blog is a platform for you to reach out to your customers. It facilitates a healthy interaction between customer and vendor. This is

We’re hosting an exclusive Google event on May 21st, and you’re invited to join us. It’s a great opportunity to learn from Google experts about how to grow your business. We’ll provide refreshments, all we need is your company. Please RSVP by May 20, 2014. We’d love for you to come learn with us. Sincerely, Deepak Wadhwani When : Wednesday, May 21st, 11am to 12pm PST Where : PROS, 350 10th ave 10th Floor, San Diego, CA 92101 RSVP :  Call (858) 652-8920 or email me by 05-20- 2014 Here are the speakers at the event: Arjan Dijk VP, Global

Ecommerce site search technology has been utilized by the most successful global ecommerce companies like Amazon, eBay, buy.com and Staples for over a decade. They realize the importance of site search and its ability to engage tens of millions of users. Site search is the preferred tool used by visitors to find products & their information, subscriptions, FAQ, content, customer support and store locations, if any. Top rated ecommerce websites continuously innovate their  search technology to improve their website user interface & user experience (UI/UX) and promote their products relevance at the same time. It does not matter how big or small  your

If you are thinking, how important can words be to increase traffic to your website, think again. Words that you use in your content or whatever you write go a long way to determine how much social media traffic you will be receiving. Take Facebook as an example. If you want more people to be engaged in your posts then use words like “when,” “tell us,” and “discounts.” These words will help you get more traffic and hence, more likes and shares to your site. But if you use words like “promotion,” or “contest”, the effect will be just the

Google has the largest share of global internet search with over 80% of searches worldwide. If you want your website to get rank higher and optimize it for organic search web traffic,  a deep understanding of Google and  evolutionary changes to its search algorithm is critical. Google’s Hummingbird, Panda and Penguin updates to its algorithm has given SEO experts all over the world many a sleepless nights affecting ranking based on 200 on-page and off-page SEO factors. But What is an Algorithm? In common terms an Algorithm is a set of rules that a program must follow in its execution. In

Content writing involves many parameters other than writing. It involves content marketing, launching your blog and the craft of producing good content. To keep things interesting and to ensure that you have content that will get more traffic, make sure to add new types of content. Keep it fresh, targeted for greater conversion rates and improved search engine optimization (SEO). Here are some ideas you can use for your blog to churn up new content regularly. 1)    Infographics: Infographics is a visual image such as diagram or a a chart used to represent data or information. Infographics are a great way

The Heartbleed bug is an encryption flaw, uncovered by researchers and experts from Google’s security team and a software security firm called Codenomicon. The bug affects web servers running Apache and Nginx software. Heartbleed Bug can exploit the hidden flaw to expose private information that users enter into websites, applications, web email and even instant messages. According to internet security experts, this bug active for last two years at least, has the ability to slip malicious operators past the OpenSSL security layer and capture passwords as well as forge authentication cookies and obtain other private information. Nearly half the websites

You have created great content for your website and while Google gives the highest priority to the quality content, there are others thing also for giving that extra push to your website. There is a constant struggle to reach the visibility zone in Search Engine Result Pages (SERPs) and you can’t sit on the laurels once you get there as there are hundreds of competitors vying for your place. In this article we are going to discuss some essential points that you need to know to achieve and keep high rankings on SERPs. Website Load Time: Website load time is

Google penalty refers to a negative impact on a website’s search engine rankings based on Google algorithm updates including major algorithms like Panda, Penguin and Hummingbird. Be careful of incurring search engine penalties because it can significantly reduce your website traffic. Avoid an algorithmic penalty and stay in Google’s good side to get better results in search engines and keep your business running. There are two types of search engine penalties – manual and algorithmic. Manual penalties happen when a Google decides that you need to face penalty and send you a Google Webmaster Tools notification accordingly. Algorithmic penalty occurs