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Our case study today case study features a new website launch for Source Capital, a direct hard money lender that utilizes its own investor capital and is licensed and insured in Arizona, California, Minnesota and Oregon. They have funded over $140M hard money loans to hundreds of satisfied borrowers, brokers and real estate professionals. Source Capital Funding Inc, is “A+” rated with the Better Business Bureau (BBB) and is a five-star reviewed lender on Google, Yelp, Yahoo! and Bing. PROS also used integrated video marketing to help them get more exposure online. Source Capital Funding – Hard Money Loan Web/Mobile

Mobile commerce and ecommerce are growing and growing, and checkout pages are one of the most critical components of these businesses — they can really help you catch the wave of this mobile business boom. It must ensure the customer is comfortable, trust your website to make sure the checkout is smooth and easy. The ease of use on checkout page is the most crucial part of the transaction that will build a positive mindset towards your website and boost your conversion. According to surveys based on research from Google, Yahoo! & Bing, 65% of shopping carts are abandoned at checkout

Google Analytics is the most widely used web analytics service on the Internet. Google Analytics has been integrated with Google AdWords and now users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include lead generation, sales, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level dashboards for the casual user and more in-depth data for further analysis. Google Analytics enables you to increase organic traffic using search engine optimization (SEO) queries & landing page reports. Here is a step by step guide explaining how to improve your internet marketing with Google Analytics: 1. SEO

Instagram is an online photo-sharing & video-sharing social networking platform that enables its users to take pictures and videos, and share them on a variety of websites like Facebook, Twitter, Flickr and Tumblr for social media marketing purposes. Its unique feature is that it confines images to a square shape, similar to Polaroid images and Kodak Instamatic, with 4:3 aspect ratio usually used by mobile device cameras. Besides, users can also apply digital filters to their photos. Instagram included video sharing in June 2013 thereby allowing its users to record and share videos with a maximum duration of 15 seconds. Over

Online business requires you to develop and design a user friendly website. Once it’s done, you need to figure out ways through search engine optimization (SEO), content marketing, social media marketing, PPC & email marketing to drive customers to your website. Online business not only starts with marketing, but must be carried over throughout the sales process, execution and support of the products and services as well. Here are some quick and affordable ways to grow your business online: 1) Manage Your Social Media – Facebook, Twitter, YouTube, Pinterest etc: Did you know that as of January 2014, 74% of

Drones are on the news everywhere from military operations to commercial uses. They are impacting our personal and commercial aspects of everyday life. From the hobbyist that tinkers with flying one around his neighborhood to the supercharged 4K live video streaming commercial drone, drones come in all shapes and sizes. Much of the credit goes to military use and research on Unmanned Aerial Vehicles (UAVs) and Remote Piloted Vehicles (RPVs) that led to the evolution of drones for civilian use. An Unmanned aerial vehicle (UAV) is a sort of flying machine which has no onboard passengers or crew. UAVs incorporate

Internet marketing originated in the early 1990’s as simple web pages with text-only information. With the development of the World Wide Web (WWW), it evolved into advertisements including graphics, video and multimedia interaction. Currently, internet is a vital medium of communication and used by billions of people around the world. As we know, the Internet is an interactive medium unlike traditional media such as radio or television; we can personalize our message or views. Internet has greatly changed the world of marketing and business in general. For that, we must take into account the use of this medium when developing

Search Engine Marketing (SEM) is one of the forms of internet marketing that involves the optimization, promotion, marketing, advertising on search engines (Google, Bing, Yahoo etc. ) and their advertising networks (Youtube, Google local, Adwords, major sites like WSJ, CNN etc. ) . SEM consists of two major types of marketing: Pay Per Click (PPC) or Paid Search Advertising Search Engine Optimization (SEO) Pay Per Click (PPC) or Paid Search Advertising: In paid search, an advertiser has to pay for clicks based on their bid prices on search engines for a particular keyword. The most common and widely accepted paid

Google has developed a lot of Search Engine Optimization (SEO) algorithms, hummingbirds, pandas, and penguins. Most Google algorithm updates come without any notice. In a unprecedented move, Google announced this mobile friendly SEO update to give website publishers a chance to update their websites ahead of time. The latest big change from Google is the mobile-friendliness as a ranking signal for SEO (there are almost 200 signals). Here is an exact quote from the announcement. “Starting April 21, 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide

The South by Southwest (SXSW) Conferences & Festivals in Austin Texas March 2015 offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW is the premier destination for discovery. South by Southwest is run by the company SXSW, Inc. which plans and executes conferences, trade shows, festivals, and other events. This year’s Event schedule – Interactive: March 13–17 • Film: March 13–21 • Music: March 17–22. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment