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Influencers are perceived as celebrities on social media and their loyal fans are following their interests. Influencers are changing the face of online marketing, particularly with their social media influence. Your brand can significantly boost your target audience exposure with high engagement without intrusive advertising. Why Your Brand Requires Influencers? Consumers rely on recommendations from a third party more often than the brand itself and an influencer works as a mutual friend, linking your brand with your target consumers. Also, when you align with an influencer, target audience and their networks accompany along with them. The loyalty of audience gives

Facebook is the largest social media network that allows highly precise online advertising using almost any demographic including age, location, sex and interests. Online Advertising through Facebook has many advantages as it can immensely help to outspread awareness of a particular brand to a new audience. Facebook delivers content to the target demographics and increases traffic to the Page and the website.  More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visits every day. When a person runs a Facebook Advert, s/he chooses the audience that sees it by location,

Uber like mobile apps are revolutionizing the lifestyle of people with the use of just an app on your smartphone, whether it’s getting your house cleaned, calling the doctor when sick, taking advice from a chef, personal shopper, florist and etc. These on demand mobile ecommerce marketplaces enable thousands of individual suppliers that offer products/services to connect to millions of customers worldwide with a single click. Infographic Source:  mobile-studien.de As new apps are becoming more personalized, the technologists are designing app ideas are addressing specific needs of people at the local demographics level.  For instance, grocery shopping has already become

Table of Content Landing Page Approach Visceral Premium Eduka Petrichor Landlr Kodax Ensconce Landing pages are a call-to-action generally designed for a specific product or service. The best way to ensure that your website accomplishes its goal is to customize and optimize the landing page in a way that it is a good match to what your visitors are looking for. If you provide them with what they want in this way, you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them. With a

The huge rise in eCommerce & mCommerce through web browsers and mobile apps has made it critical for any business to have an online presence. From small businesses to large enterprises, whether it is telecom, travel, banking, health and beauty, etc. to large companies like Amazon, Apple, eBay and more, online shopping websites are a must-have to sell products and services online. Some of the great e-commerce websites include: Amazon: Website:  http://www.amazon.com Amazon is one of the most popular online shopping websites worldwide.  Amazon.com started as an online bookstore and later gained market in selling electronics, DVDs, CDs, MP3 downloads/streaming, and video

The internet advertising and marketing revolution is changing the way advertisers reach customers and the way customers engage with ads. Some of the latest ad tech startups till 2015 include Sharethrough, PubMatic, Mediaocean, Videology, Mediamath and more. Infographic Source: leanbranding.com Sharethrough: Sharethrough, which has 160 employees, got $28 million in total venture funding. The company operates a programmatic native advertisement exchange and is aiming yearly revenue of 100 million dollars by the end of this year.  Therefore, it is highly profitable.  The company works with 400 small and big companies including Forbes, Time Inc, and Hearst as a supply-side platform to help

Google keeps on testing and releasing new features and tools in Adwords which can help with Search Engine Optimization.  Some of these new features and tools have greater potential for impact than others.  These include Ad Customizers, Callout Extensions and Site Links, Call Tracking, App Promotion Through Google, Demographic Targeting Ads, New Version of Google Web Designer That Can be Used with HTML5 Ads and Google Adwords Editor. Use these new features to add to checking up on SEO for your web site.  Ad Customizers: Ad Customizer, used for media buying, adapts to advertisements to the context in real-time of

Brands using Instagram are often more successful than other brands.  It is difficult for brands to ignore doing advertising on Instagram as part of their digital advertising.  Many small business owners like to use Instagram to advertise — it can be one prong of a many-pronged approach used by small businesses to grow affordably.  Instead of brands posting 1000 words as an advertisement, successful brands post images for potential consumers to view.  The list of brands with the most followers in Instagram keeps on changing.  Advertisers started using Instagram in November 2013. Research firm L2 stated in a report that Instagram has

Big data is so large and complex that traditional applications are not enough; therefore, better applications are needed to manipulate it. Big data is a data which grows and becomes available exponentially; the data is both structured and unstructured. Big data might be as important to business as a society. More data may lead to more accurate analysis — it can challenge wrong-headed intuitive beliefs with concrete proof (for example these surprising words that get shared in content on social media sites) Companies like Uber, Netflix, Pivotal Software Inc. and Affectiva use and manipulate big data (applications and frameworks like Hadoop, R,

Since the majority of Internet traffic is driven via search engines like Google, Bing, Yahoo, Baidu etc, its important to have your website optimized with the latest guidelines & updates for Search engine optimization (SEO) from Google and Bing . This is an SEO checklist that takes into account Google’s key ranking factors. 1. Google Analytics : Google Analytics is the most widely used analytics software in the world. The latest version of Google Analytics is known as universal analytics, which Google claims, is significantly more accurate, and is able to track even very short activities on the website. Google Analytics dashboard provides detailed reports about a website traffic,