Blog Archives - Page 62 of 76 - San Diego Ecommerce Web Development, Design & Internet Marketing

Tips to Help you Convert Leads Into Customers using Marketing Automation

Deepak Wadhwani May 4, 2016

A pipeline of Leads is important for any business whether its B2B or B2C. After lead generation, one must start qualifying and converting those leads into customers. This process starts with understanding the lead, segmenting it and nurturing in a sequence using marketing automation. Marketing automation helps you better to target your leads with relevant messages. Marketing automation platforms such as Hubspot, Infusionsoft, Marketo, Exacttarget (Salesforce Marketing Cloud) can help you convert leads into customers. Here is a list of tips to help you convert leads into potential customers using marketing automation : Sequence of Email Marketing Campaigns or Drips: Good email marketing essentially turns your leads

10 Remarketing Tips That Will Supercharge Your PPC Strategy

Deepak Wadhwani April 28, 2016

Advertisers today understand the power of online marketing. One of the most efficient methods of marketing is remarketing or retargeting, which refers to an intelligent way of connecting with visitors who do not make an enquiry on their first visit. Adopting the remarketing strategy means positioning targeted ads to the audience who have previously visited the website. People who do remarketing in a wrong way or consider remarketing less effective way have a very poor understanding about its powers. Platforms that offer remarketing include Google Adwords, Adroll, Perfect Audience, Bing ads, Facebook and many other 2nd tier ad platforms. Remarketing can

5 Ways to Make Your Content Mobile Friendly for More Traffic and Engagement

Deepak Wadhwani April 25, 2016

Mobile Marketing is the fastest growing segment in online marketing strategy for all types of businesses. The amount of users on smartphones and tablets continues to skyrocket with the growth of mobile technology. According to CNN, mobile users have rapidly increased for the last 5 years and account for 55% of overall internet traffic which has pushed website operators to make their sites mobile friendly or responsive. In fact, last year, Google announced mobile-friendliness as a ranking signal for search engine optimization (SEO). It’s highly recommended for any online business to have a website that is easily rendered and readable on mobile devices,

Improve Conversion Rates Using Optimized Ecommerce Category Pages

Deepak Wadhwani April 25, 2016

Developing innovative ecommerce conversion strategies can be tough but will ultimately pay off with higher sales, better conversion and more orders when implemented correctly on your ecommerce website. No matter how successful your ecommerce website is, you should always be brainstorming for ways to improve it. One of the most important pages in an ecommerce website is the page that displays products by type or category. These categories show products that are related to each other and are the most efficient way of grouping products. An ecommerce category page is one of the most important pages of an ecommerce website designed carefully to

Triggered Email Marketing Gets Higher Conversion and Sales

Deepak Wadhwani April 20, 2016

Triggered emails are the forms of email marketing messages which are sent automatically based on an event or a date. Triggered emails enable marketers to deliver relevant, timely, and personalized messages automatically to prospects based on their immediate interests. Automated triggered emails are an excellent way to build subscriber engagement. It not only increases email performance but also conversation rates. Once set up, triggered email campaigns reach out to individuals or customers very efficiently and easily and prospects throughout the sales cycle. Please call us at 619.567.9322 to know more about Triggered email marketing and other internet marketing strategies or contact us today for

Affiliate Summit East 2016 in New York

Deepak Wadhwani April 12, 2016

What: Affiliate Summit East 2016 When: Sunday, July 31 to Tuesday, August 2, 2016 Where: New York Marriott Marquis, New York Description: Affiliate Summit East 2016 is taking place from Sunday, July 31 to Tuesday, August 2, 2016 at the New York Marriott Marquis in New York City. The conference and tradeshow offer attendees: Three tradeshow areas packed with affiliates, merchants, networks, vendors, digital agencies, technology providers and traffic sources Multiple tracks of relevant educational sessions delivered by industry experts Great selection of networking events Sophisticated online technology tools to help you connect with other attendees at the conference before, during

Hot Ecommerce Trends : Subscription Ecommerce Business Models

Deepak Wadhwani April 8, 2016

Subscriptions are the fastest growing segment in ecommerce and represent a new concept of buying where a customer can save time and money by receiving products/services delivered periodically as a subscription similar to magazines and newspapers business models with a single order. A popular example of an ecommerce subscription is the Dollar Shave Club monthly subscription that went viral with millions of customers. Their razor-blade promoting video on YouTube encouraged customers to buy razor blades on a subscription basis for $2 a month. Here is that great promotional video on YouTube: Example of Dollar Shave Club Our Blades Are F***ing Great Ad Subscriptions

Top Ecommerce Trends to Watch in 2016

Zahoor April 6, 2016

As we dive into the key ecommerce trends 2016, it’s clear that this is not a year for businesses to remain passive. From mobile-first shopping experiences to major shifts in platform selection, 2016 marks a critical turning point for online retail. Beyond adopting new tactics, retailers are now focusing on choosing the right technology foundation. Should you rely on one of the top ecommerce platforms 2016, or explore a more strategic model like a white label ecommerce platform, a hybrid ecommerce platform, or even an enterprise ecommerce platform Shopify configuration? The choice you make impacts scalability, flexibility, and long-term growth.

How Mobile Commerce Is Changing The Way Customers Shop

Zahoor April 5, 2016

Mobile phone is the first and last thing that we check while waking up in the morning and before going to sleep. Let’s be honest, we have become habitual of using smartphones to remain connected with the world 24/7. Mobile Commerce (mCommerce) is the fastest growing segment of e-commerce online. According to a recent report from Juniper Research which tracks mobile market data, “the value of mobile commerce transactions is expected to top $3.2 trillion by 2017”. With the advancement of mobile technology, consumers now prefer to shop or search for information, deals, places to shop via tablets & smartphones

Top 10 Examples of Beautifully Designed E-Commerce Websites

Deepak Wadhwani March 30, 2016

We all know the importance of that very first impression we make on someone. The way you were dressed, how you talked or shook hands, will help form someone’s overall impression of you, all based on the thing they noticed first about you. Same goes for an ecommerce business, a beautiful, creative or unique window of a store is more likely to invite customers in, than a boring one. It’s what they can see about you, and if it doesn’t intrigue them, chances are, they won’t ever buy something in your store. Well, the rules apply to the virtual world, too.