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Conversion Rate Optimization (CRO) is the technique of creating an experience for a website or landing page visitor with an idea of increasing conversion of visitors into customers.  Most of the traffic to your ecommerce website may not convert into customers including buy your products, sign ups, download your info or call your company. For converting online traffic into customers require conversion optimization tools & techniques including landing page optimization, A/B testing and a comprehensive online marketing strategy to target your audience. In order to increase conversion rate, one must tweak, modify and test the way your web pages look,

Facebook Audience Insights as defined by Facebook itself is “a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more”. To put it in a layman’s language, it is a tool which helps advertisers to know the details about the audience they wish to target for promoting their products. Apart from helping you in knowing the details of the target audience, this tool also helps in knowing your audience, even without posting advertisements for them. This data helps you in building strong buyer personas, uncovering gems for competitive

Ecommerce success primarily means having a thriving platform for selling products and services online. This, however, comes with a lot of efforts which includes running the right type of business and having a great website or online store with appropriate user friendly features and staying focused on your products. Starting an ecommerce business does not just mean having an ecommerce website. You need to grow your business online, sell products or services and build up trust among customers. Understand Your Type of Business You need to understand the type of business that you want to run- one that suits your

Ecommerce businesses have become increasingly competitive, with online stores websites constantly coming up with new ways to acquire costumers. There are various important ecommerce strategies which need to be followed to get more loyal customers. Ecommerce retention being the one because the focus is on retention marketing and as the words suggests, it helps to retain customers. Ecommerce businesses (from small stores to large industries) began adopting customer retention strategies which simply prevents the customers from going to the other brands/sites and retaining them through customer loyalty programs or other initiatives. Customer relationships are important, the stronger the bonds, the

Google AdWords is Google’s advertising platform which enables advertisers to promote their content, brand, website, products using search,  YouTube video,  doubleclick media,  display ads,  shopping feeds etc. to generate leads and acquire new customers. Ecommerce businesses who want to display their ads on Google and its advertising network needn’t wait for organic search engine rankings to increase Web traffic. The basic principle on which AdWords works is that you only pay when someone clicks on your ad. It’s called PPC advertising (Pay-Per-Click). So for anyone that’s trying to advertise their products, the PPC is a short cut and greatly minimizes the risk

Marketing effectively on the internet requires experience in online technology as well from web based services integration of Google analytics to A/B testing and user behavior software in order to properly measure and improve results. Developing an Internet marketing strategy is one of the most important aspects of any business and can be defined as execution of various methods for marketing your business or website online. Internet marketing involves various strategies including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and content marketing to acquire traffic, convert into customers and finally engage them. Digital Marketing and Online Advertising

Marketing is changing at its fastest pace ever with the emergence of mobile devices influencing consumer behavior in online and offline marketing channels. Top ecommerce businesses are moving away from bulk, “push”-based marketing to a more personalized approach that identifies with b2b & b2c customers, through several channels and devices. The effectiveness and return on advertising spend (ROAS) of print media, television ads, and batch and blast email campaigns are declining. There is a huge opportunity for omni-channel marketers since consumers are already engaged on multiple channels from email, social media to direct mail and interactive signage in retail brick and

Google Analytics is the most widely used freemium web analytics service on the internet. It’s not used just for analyzing how much traffic your website is receiving, your top pages, ecommerce conversion rates, top selling products for your business and what are your top traffic sources but there are more features of Google Analytics that every marketer can benefit from. Here are 7 Essential Google Analytics Reports for Your Website: 1. Landing Pages Report – To Check Pages for High Bounce Rates and Low Conversion Rates Your top most landing pages are important to optimize for the reason that they regularly get excessive traffic, and

Internet Retailer Conference and Exhibition (IRCE) 2016 took place in the world-class city of Chicago, from June 7 to June, 10, 2016. IRCE on the 1st day had covered a broad range of topics in the sessions including mobile ecommerce and marketing automation. From new retail marketing trends to SEO techniques, IRCE covered the huge range of ecommerce essentials. IRCE 2016 featured:  200+ speakers More than 10,000 attendees Attendees from over 100 countries participated 130+ conference sessions 600 companies including the top 500 ecommerce retailers in the world The sessions discussed  big challenges in the investments for ecommerce marketing and