Blog Archives - Page 58 of 76 - San Diego Ecommerce Web Development, Design & Internet Marketing

The Future of Mobile Marketing

Zahoor September 23, 2016

With the development and advancement in the field of information and technology, marketers have found a new way to reach its customers, and that is through mobile phones. Mobiles have become an integral part of our daily life; most of our work is getting accomplished through the smartphones. Emails, short messaging services, apps, camera, social networking, cab booking, all these services have become extremely simple with the advancement of smartphone technology and widespread use, especially among milineals. Mobile has become a vital part of a larger group of the population; it is for this reason that advertisers feel that successful

How to Increase Ecommerce Revenues by Advertising on Google Shopping

TribhuvanS September 19, 2016

Google is the largest search advertising platform which also supports advertising products via its Google shopping platform which formerly started as Google product listing ads (PLA). Google shopping platform helps shoppers find the products based on their keywords. Being part of the largest search engine, Google shopping has been on the top of the list in helping online retailers get a wider audience. With the introduction of Google Shopping, retailer’s products were integrated with Google search engine via shopping feeds. Advertisers list their product descriptions, images and prices with on the display page of Google search results and also via

How to Build a Successful Mobile App

Zahoor September 16, 2016

There are millions of mobile apps available within the app markets on every device possible (Android, iOS and Windows). Due to competition in the market, it’s important to build a mobile app that will stand out from the rest. Ecommerce businesses are focusing more on mobile commerce (m-commerce) now after Google’s Mobile Friendliness Update announced last year. Mcommerce technology is evolving and innovations are being developed to improve efficiency, convenience and cost effectiveness. This will help in areas including online banking, inventory, paperless inventory, and m-payments that give entrepreneurs new and inventive ways to use digital means for transacting business.

How to Boost Ecommerce Sales With Amazon Prime

Zahoor September 14, 2016

Amazon Prime is a membership program that provides customers access to streaming video, music, e-books, free shipping and many other Amazon-specific services and deals. Amazon Prime is a no-brainer for those who have already invested in the Amazon ecosystem. What started out as an online bookstore 20 years back, is now one of the leading online retailers. Amazon is also a great platform for sellers to get across to a wider range of customers. Becoming a Seller on Amazon: As a seller, decide on what you want to sell and your selling plan. For becoming a regular seller in the

The Ultimate Guide to Email Marketing Campaigns for Ecommerce Websites

Zahoor August 29, 2016

Before we get into essentials for email marketing, it is necessary to understand what email marketing really is? Of course, you are probably reading this because you are already a marketing whiz. Yet, a recap: Email marketing is the process of directly communicating a commercial message to a group of people using email. This can be done using a customer database or sold lists and the main objective is to encourage customer loyalty and repeat business, customer acquisition or advertisements/offers. Because of its personal nature and its ability to reach the target audience right up to their inbox, email always

Is The Internet Ready for The Internet of Things?

Zahoor August 26, 2016

The Internet of Things has emerged as the third wave in the advancement & development of internet and is expected to lead in automation in nearly all fields. The companies like Qualcomm, Cisco and Google are leading in the Internet of Things revolution. Initially machines and technology aimed at making work easier. Taking that a step further, the focus now is on interconnecting various technological devices. On a wider perspective, having all the devices in one network makes them easily accessible and controllable. This would appear to be a convenient development. But are we ready to handle it? Is the

Top 10 Ways to Turn Customers into Brand Advocates

Zahoor August 24, 2016

A brand advocate can be defined as a person or a customer who is able to talk positively and in favor of a particular brand or a product and then promote it through word of mouth (WOM) messages. When you are reliant on marketing of your small business, then you need to have some realistic goals in place so that you can expand your customer base and ultimately sell more products or services. You need to invest in specific marketing strategies if you want to achieve these goals, no matter how large or small they are. You can look at

12 Video Marketing & Advertising Campaigns You Will Actually Enjoy Watching

Zahoor August 21, 2016

The world of marketing has changed dramatically and if marketers want to remain relevant and succeed in their marketing campaigns, they have to embrace videos. Undoubtedly, this has emerged as not only the most important strategy for marketers but also the medium of preference for consumers. With the explosive growth of videos on the marketing and advertising landscape, consumers are lapping up videos most avidly. No wonder than that well created videos have a positive impact on marketing results. Though it is the age of videos, there are some heart-warming ones that you don’t mind watching many times over and

How to Improve SEO on Your Blog

Zahoor August 18, 2016

Writing blog posts is steadily becoming a trend now. Blog posts are written on anything and everything. But how does one ensure the visibility of a particular blog among the readers? Well to get traffic to your website, you need to optimize your blog. This brings to the question, what is SEO? SEO stands for Search Engine Optimization. It is a method which includes several tools, tactics and strategies to increase the visibility of your blog/article/content (of your website) on the results pages of search engines like Google, Yahoo and Bing. Search engine optimization can be divided into 2 basic

Google Shopping the next big ecommerce marketplace

Deepak Wadhwani August 16, 2016

A ecommerce marketplace is a type of site where products or services are provided by multiple third parties, whereas transactions are processed by the marketplace operator. Ecommerce marketplaces aggregate products from a wide array of providers, selection is usually more wide, availability is higher, and prices are more competitive than in vendor-specific online retail stores. Some of the most popular ecommerce marketplaces are Amazon, Ebay, Alibaba, Uber, Airbnb etc. Myriad views have been expressed on the future of Ecommerce by experts in the field as well as laypersons. There has been talk of brick and mortar spaces in retail being