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“If a picture is worth a thousand words, what’s a video worth? Video marketing is growing faster than ever and it has become crucial for ecommerce businesses to know the importance of videos especially video marketing trends for 2018 that are going to shape up the year. As the digital world keeps rapidly transforming, it is wise for ecommerce businesses to update their online marketing strategies accordingly. YouTube says that mobile video consumption grows by 100% every year and around 90% of customers say that product videos assist them to make shopping decisions. That is why our online marketing company

Paid search has become crucial for any ecommerce business. Our experience says that Google Shopping ads and Product Listing Ads are more economical and successful than the traditional text ads form of PPC. Since both of them are different, same optimization techniques cannot be used. Read our article How to Get Started on Google Shopping  Here are 6 ways of optimizing Google Shopping feed to get more conversions: 1. Data Attributes of Products Google Shopping feed have an important and elaborate product data attributes list like availability, price, description, brand, color etc. that needs to be filled out by you.

Artificial Intelligence (AI) can extensively benefit ecommerce businesses as well as the consumers in a number of ways. AI is a leading technology enhancing the creation of personalized shopping experiences. With the help of virtual buying assistants such as chatbots. AI can provide excellent customer service to shoppers. It will make the analysis of customer data for ecommerce businesses easy that will enable them to foretell shopping patterns of the customers in future. But that is not all. Stay with us to know more about the ways in which AI can benefit ecommerce businesses. 1. Audience is Open to AI

Magento is the most used ecommerce platform by businesses throughout the globe for its robust performance, remarkable assorted functionalities, and multi-functional tools. However, it is important to know that Magento requires periodic optimization and regular maintenance & support to obscure the outages. As an experienced business owner, it is essential for you to acknowledge the significance of maintenance and support system so that your ecommerce website continues to function without confronting any problems. It is so because, after a while, the ecommerce websites tend to become slow because of the constant inrush of the users. This can end up harming

Amazon is the biggest internet retailer all over the world, something that has provided third-party sellers a remarkable opportunity as well as a platform to attain success. From past twenty years, Amazon continues to grow in terms of popularity, the seller as well as the customer base. It was recently stated by Web Retailer that  4 times as many people make a million in sales on Amazon compared to eBay. The expenditure of the site is $88,000 per minute and considering all these reasons, we have brought you some tips that can help you to boost your sales through Amazon

With the advancement in technologies, online shopping has become easier and can be now carried out at the buyer’s and seller’s convenience. The process of buying online has become very simple now. You go through the range of products of your choice, pick out what you want. That item then goes into the “cart”. As you go through the items you want, you go on adding them to your cart. Once you have picked all items, you have to “checkout” which means completing the process by making the payment online or choosing the option of cash on delivery. The next

With so much of malware circulating around the internet, people are becoming unsure about conducting business online. Recognizing the danger posed by many websites, Google has announced that its new version of Chrome i,e Chrome 56 will start marking non secure websites as unsafe.  Though, this change has not been copied by other browsers, it shouldn’t come as a surprise to see them following suit. It is high time for website owners to start making changes from http to https. Many users are not even aware that they are sending sensitive information like login id, account details, credit card information

Business owners know that mobile is here to stay. It’s is important for all types of businesses to think about mobile users. As of now, almost everyone is on mobile, it becomes crucial for businesses to focus on their mobile friendly websites and provide better user experience to their customers. Besides, Google has always encouraged website owners to make their sites responsive and most  importantly secure by implementing SSL certificates. SSL allows websites to be accessed over HTTPS, which encrypts information sent between the visitor and web server. Here are some of the top reasons about why your business needs