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Smart SEO strategies and strategically placed ads can bring your target audience to your website and revenue can be generated, right? But it is just half the battle. Converting the visitors of your website into leads and potential clients is the actual challenge. In 2019, E-Commerce Sales Accounted for 14.1 Percent of All Retail Sales Worldwide. (Statista) Mobile loading times are way behind the 2-second target. (Marketing Charts, Google) Mobile accounts for 72% of digital ad spend by 2019. (eMarketer) Mobile conversion rates are on the up but still in third place. (Monetate, Smart Insights) The average ROI on CRO

Monitoring ecommerce trends is a must for online retailers. You need to analyze and adopt each trend if you want to drive your ecommerce brand forward and remain ahead of the competition. Marketers’ can make their lives way easier and increase the revenue of their companies by keeping up with the latest trends. In 2020, eCommerce will account for 15% of all North American retail sales. At the same time in China, eCommerce will account for 23% of all retail trade. (Pixelproductionsinc) By the beginning of 2020, voice search will take up to 50% of search queries. (Comscore study) By

Last year paid search marketing experts predicted that audiences and automation are the only trends that will dominate but the future holds more for pay-per-click (PPC) advertising. 49 percent of people said they click on text ads; 31 percent on Shopping ads; and 16 percent on video ads. (Search Engine Land, 2019) 63 percent of people said they’d click on a Google ad. (Search Engine Land, 2019) PPC visitors are 50 percent more likely to purchase something than organic visitors. (Unbounce) 65 percent of B2B companies have acquired a customer through LinkedIn paid ads. (HubSpot) One company increased their PPC

It is time for companies to rethink their content marketing strategy and invest in SEO as online competition is growing and new websites are being launched constantly. Nearly 50% of pages found on the first page of Google use HTTPS encryption. (Searchmetrics) By 2020, 50% of all search queries will be voice searches. (ComScore) 46% of all searches on Google are for a local business or local service. (SEO Expert Brad) Mobile accounts for 58% of all Google searches. (Hitwise) Companies who engage in blogging receive 97% more backlinks to their site. (HubSpot) 99.58% of featured snippets already rank in

The number of security breaches, lethal IT security threats is increasing and so does the variety and volume of attacks. There is a pressing need to set up advances and procedures in place to deal with such issues. Today, the biggest challenge in cyberspace is the cybersecurity and attacks are evolving at an unprecedented rate. It can have broader political and economic ramifications, considering the multiple cyber-attacks across the globe and the increasing complexity and intensity of cybersecurity attacks. 60% of companies have experienced cyber attacks such as DDoS attacks, phishing, and social engineering attacks ( Cybint, 2019) The cyber

An integrated approach to the Internet of Things (IoT), connectivity, Artificial intelligence (AI), distributed computing and other technologies is required to transform cities into smart cities. Cities of a nation form pillars of the economic growth of that nation but they can become unmanageable due to various factors like overpopulation, undelivered or underdelivered critical services. Such factors can lead to a point where the cities become an unpleasant place to be. Therefore the idea that smart cities are needed to make cities a beacon of opportunities and economic growth is being realized worldwide. What makes a city a “smart city”