Blog Archives - Page 39 of 76 - San Diego Ecommerce Web Development, Design & Internet Marketing

How Livestreaming Will Transform The Global Ecommerce

Zahoor May 11, 2020

Live streaming is a new platform that is flourishing during the coronavirus pandemic. The Live shopping trend is increasing and is expected to double this year. Since physical stores are closed which is why the only way left for retailers to connect with the buyers is live streaming. Livestreaming started to flourish in 2018 and 2019. Merchants considered using live streaming because the competition is increasing and traffic acquisition costs are also higher. Live streaming ecommerce is becoming a huge business in China. What Is Live Streaming Ecommerce? Basically, live streaming ecommerce is selling products and services with the help

Google Launches Rising Retail Categories Tool

Zahoor May 8, 2020

Consumer behavior is changing rapidly and unpredictably amid the coronavirus pandemic. Those looking for retail trends can now use a new method to know the type of categories is being searched by people are during the COVID-19 pandemic. Google has launched the latest interactive tool which will show the most popular product categories searched on Google. According to the search giant, Rising Retail Categories set off the top product searches to assist retailers to make data-driven business decisions. Google’s trend-focused data team has come up with the project. Spending that is driven by needs has mostly replaced unrestricted spending, in-store

A Cheat Sheet Of Top Ecommerce Terms & Concepts

Zahoor May 4, 2020

Like every business and industry. Ecommerce and digital retail have their language. But, as far as start-ups are concerned, you might be performing various roles – the role of an owner, IT chief, and marketer for your business. To ensure proper promotion and marketing of your business, you have to know the words that are essential to translate for those inside your business as well as for suppliers and other contractors you work with. These terms also give an understanding of how business is thriving and what needs to be done or stopped to target, convert, and keep customers. You

Ecommerce Marketing: Personas, Traffic Drivers, Advertising Channels & More

Zahoor May 1, 2020

Ecommerce marketing is the system of pushing top-of-funnel traffic to transform into sales and customers. And there are numerous methods do it. You can combine various paid strategies with non-paid strategies to find out what converts the most people. But marketing tactics and marketplace algorithms continuously change and so should your strategy to grow your online sales. Creating a modern, feature-rich, and user-friendly website might seem a difficult task to do but it is still not enough. You have to build awareness, otherwise, your ecommerce website will exist in a vacuum. You need a well-planned ecommerce marketing strategy to drive

Consumer Spend Is Shifting To Ecommerce: The Untold COVID-19 Story

Zahoor April 29, 2020

Consumers are spending online, some by willingly and some due to necessity. Some people who hardly or never purchased online have also started doing so. Therefore, brands are gradually turning to a direct-to-consumer business model and several ecommerce businesses are witnessing substantial growth. Ecommerce sales represented the bulk of overall retail sales growth in the US even before the outbreak of COVID-19. And ecommerce sales are expected to go as high as $6.5 trillion in 2023. If ecommerce overall is leading, then why is business confidence so low? It is true that as a result of the coronavirus crisis, consumer

How COVID-19 Is Impacting Online Shopping Behavior

Zahoor April 27, 2020

Online shopping behaviour is impacted due to the rising concern over the outbreak of COVID-19. Although COVID-19 is damaging in-store traffic for some retailers, yet others are experiencing a boost in online shopping because the anxiety regarding the virus is rising. People are preparing for the worst as there is a shortage of necessities like toilet paper and hand sanitizer in stores and this is what is currently driving people towards online shopping. People also prefer isolation and try to keep away from congregations and even public places. The reason for the increase in online shopping for COVID-19 related products

Top Ecommerce Platform Features That Retailers Can Leverage To Improve Sale

Zahoor April 22, 2020

Retailors might be underutilizing ecommerce platform features that, if used properly, can leverage to help increase sales. Some of the key strategies are summarized below: User experience enhancements: This category provide methods that the retailers to advance shopper experience including forming multi-language websites, customer groups for B2B shoppers, and allowing unlimited user accounts. Business enhancements: Retailers have to do some tasks so that they keep their online stores run efficiently. Fortunately, all three ecommerce platforms have features, for example, Facebook & Google shopping integration and tax solutions which help retailers handle their workload more professionally. Product-focused features: Merchandise is central

Do’s And Don’ts For Marketing Measurement During A Pandemic

Zahoor April 21, 2020

How can marketing efforts be measured during an outbreak? Since the COVID-19 pandemic toppled everything including the personal and professional lives of people worldwide. The stark question is that should you even try to measure your marketing efforts at such a time. If yes, then where should you start? The following are the five marketing measurement strategies that you can pause for some time, and five should be continued. Matched Market Tests: Stability is needed to compare the activities of users in a single control region with the activities of users in a single test region. Stability is bound to

Impact Of COVID-19 On Ecommerce: 4 Ways To Adapt Your Digital Strategy

Zahoor April 20, 2020

COVID-19 has surely affected ecommerce. Now that isolation and social distancing measures are implemented, workers in various countries are directed to work from home. However many stores have closed shops that have made even traditional consumers use ecommerce as an alternative to conventional shopping. Which Products Are Seeing A Rise In Demand? There is a huge demand for queries related to home-schooling and school equipment because many schools are closed worldwide. This spike in demand is good news for retailers. Since people are home and kids need to be entertained, therefore the demand for craft sites and general crafting terms

Four Essential Ecommerce Site Optimizations That Drive Sales

Zahoor April 17, 2020

Marketing aims to convey the correct message to the masses at the proper time. But the crucial concept is conversion optimization? Knowing which tool to use in which part of your ecommerce website is the real challenge. This article will include a list of ecommerce site optimization ideas and ways that can boost your sales. 1. Design And User Experience (UX) A. Optimize your home page Your ecommerce site has a home page. The first thing your target visitor hopes to see on it is the item you’re selling or the service you are providing. Put a bright thematic image