Blog

Consumer behavior is changing rapidly and unpredictably amid the coronavirus pandemic. Those looking for retail trends can now use a new method to know the type of categories is being searched by people are during the COVID-19 pandemic. Google has launched the latest interactive tool which will show the most popular product categories searched on Google. According to the search giant, Rising Retail Categories set off the top product searches to assist retailers to make data-driven business decisions. Google’s trend-focused data team has come up with the project. Spending that is driven by needs has mostly replaced unrestricted spending, in-store

Like every business and industry. Ecommerce and digital retail have their language. But, as far as start-ups are concerned, you might be performing various roles – the role of an owner, IT chief, and marketer for your business. To ensure proper promotion and marketing of your business, you have to know the words that are essential to translate for those inside your business as well as for suppliers and other contractors you work with. These terms also give an understanding of how business is thriving and what needs to be done or stopped to target, convert, and keep customers. You

Ecommerce marketing is the system of pushing top-of-funnel traffic to transform into sales and customers. And there are numerous methods do it. You can combine various paid strategies with non-paid strategies to find out what converts the most people. But marketing tactics and marketplace algorithms continuously change and so should your strategy to grow your online sales. Creating a modern, feature-rich, and user-friendly website might seem a difficult task to do but it is still not enough. You have to build awareness, otherwise, your ecommerce website will exist in a vacuum. You need a well-planned ecommerce marketing strategy to drive

Consumers are spending online, some by willingly and some due to necessity. Some people who hardly or never purchased online have also started doing so. Therefore, brands are gradually turning to a direct-to-consumer business model and several ecommerce businesses are witnessing substantial growth. Ecommerce sales represented the bulk of overall retail sales growth in the US even before the outbreak of COVID-19. And ecommerce sales are expected to go as high as $6.5 trillion in 2023. If ecommerce overall is leading, then why is business confidence so low? It is true that as a result of the coronavirus crisis, consumer

Online shopping behaviour is impacted due to the rising concern over the outbreak of COVID-19. Although COVID-19 is damaging in-store traffic for some retailers, yet others are experiencing a boost in online shopping because the anxiety regarding the virus is rising. People are preparing for the worst as there is a shortage of necessities like toilet paper and hand sanitizer in stores and this is what is currently driving people towards online shopping. People also prefer isolation and try to keep away from congregations and even public places. The reason for the increase in online shopping for COVID-19 related products

Retailors might be underutilizing ecommerce platform features that, if used properly, can leverage to help increase sales. Some of the key strategies are summarized below: User experience enhancements: This category provide methods that the retailers to advance shopper experience including forming multi-language websites, customer groups for B2B shoppers, and allowing unlimited user accounts. Business enhancements: Retailers have to do some tasks so that they keep their online stores run efficiently. Fortunately, all three ecommerce platforms have features, for example, Facebook & Google shopping integration and tax solutions which help retailers handle their workload more professionally. Product-focused features: Merchandise is central

How can marketing efforts be measured during an outbreak? Since the COVID-19 pandemic toppled everything including the personal and professional lives of people worldwide. The stark question is that should you even try to measure your marketing efforts at such a time. If yes, then where should you start? The following are the five marketing measurement strategies that you can pause for some time, and five should be continued. Matched Market Tests: Stability is needed to compare the activities of users in a single control region with the activities of users in a single test region. Stability is bound to

COVID-19 has surely affected ecommerce. Now that isolation and social distancing measures are implemented, workers in various countries are directed to work from home. However many stores have closed shops that have made even traditional consumers use ecommerce as an alternative to conventional shopping. Which Products Are Seeing A Rise In Demand? There is a huge demand for queries related to home-schooling and school equipment because many schools are closed worldwide. This spike in demand is good news for retailers. Since people are home and kids need to be entertained, therefore the demand for craft sites and general crafting terms

Marketing aims to convey the correct message to the masses at the proper time. But the crucial concept is conversion optimization? Knowing which tool to use in which part of your ecommerce website is the real challenge. This article will include a list of ecommerce site optimization ideas and ways that can boost your sales. 1. Design And User Experience (UX) A. Optimize your home page Your ecommerce site has a home page. The first thing your target visitor hopes to see on it is the item you’re selling or the service you are providing. Put a bright thematic image

The coronavirus outbreak has posed a severe threat as well as a challenge to the world. The economy has been badly impacted. Businesses from grocery stores to restaurants are facing huge losses. Business owners are figuring out ways to deal with the crisis. Digital health innovators are helping to address this crisis with high-end technologies like Covid-19-specific chatbots, artificial intelligence, big data & more. Below are the top 10 digital marketing ideas from our online marketing experts to consider during the pandemic. If you want to stay ahead of the competition, please contact us today, we will be happy to