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What is Virtual Reality? An innovative computer interface that lets humans to become engrossed in computer created simulated environments. This engagement can be made via special devices such as headset, glasses, a joystick, a sealed off space, or just your screen. What is Augmented Reality? Augmented reality i.e. geo-localization, Google maps have been one of the beginning points of that involvement, that

Search engine optimization (SEO) can significantly increase traffic to your website which boosts your branding, sales, and customers. SEO involves several off-page and on-page techniques to help search engines find and rank your site higher organically in response to a search from the user. The SEO process includes content optimization, promotion, marketing, advertising on search engines

User interface (UI) and user experience (UX) are important for an ecommerce website to ensure a potential visitor becomes a customer that buys your products or services. Ensure your website has an optimized ecommerce shopping cart design including sufficient use of whitespace, visual checkout process, clear description of each section, product summary, testimonials and product ratings, shipping details,

Online-to-Offline commerce is a business strategy that attracts possible customers from online channels to brick-and-mortar stores.  Online-to-Offline commerce (O2O) identifies customers on the internet such as in the emails, internet advertising and so on. Then the O2O commerce utilizes diverse tools and approaches to entice the customer to a brick-and-mortar store from the internet.  This

Content is not just a “nice to have” anymore — it’s the backbone of every profitable online store. Ecommerce businesses that consistently publish strategic content see higher organic traffic, stronger engagement, and increased conversions. To master ecommerce content marketing, you need to go beyond product descriptions and create value-driven, SEO-focused content that attracts visitors and

Call to action or CTA phrases are actually words that are very important and can dramatically increase your ecommerce website conversions. CTA is an attractive image or strong line of text that prompts your visitors, consumers or leads to take action. In simple words, it’s a ‘call’ to take an ‘action.’ Writing a strong call

Google shopping (formerly known as Google Product Listing Ads or PLA) enables B2B and B2C ecommerce retailers or manufacturers to reach customers worldwide for their products from sunglasses to high end furniture. When a potential customer clicks a Google shopping ad they are directed to the product page of the advertisers ecommerce website. It’s a

Amazon is the world’s fasting growing online retailer and gives sellers an opportunity to establish an ecommerce store without a lot of investment cost. Over 30-40% of products advertised on Amazon are sold by third-party retailers, and it is a great platform to boost your online sales. So, if you’re looking to start your own

Google has recently completed the transition from Product Listing Ads (PLAs) to Shopping Campaigns. The concept behind this strategy is to allow merchants to bid on products rather than keywords. The approach is to target people who search for specific products rather than use generic search keywords which link to your merchandise webpage. Actually, Google

6th Magento Imagine conference held in Wynn Hotel – Las Vegas, was super amazing. Over 2500 merchants, developers, partners and Magento ecommerce experts from around the world were part of this biggest event.  Magento Imagine 2016 conference wrapped up in Vegas on Wednesday, April 13, 2016. Magento means a lot of diverse things for many