Internet marketing started in the early 90’s as simple web pages that had text-only information. It emerged into advertisements comprising of graphics, videos, and multimedia interaction with the advancement of the World Wide Web (WWW). Presently, billions of people use the internet globally and it has become an essential means of communication. As opposed to
Google recently allowed Accelerated Mobile Pages (AMP) into the organic mobile search engine results. It means that mobile search users can now see mobile pages right within their search results with a little AMP lightning bolt logo next to it. AMP is an accessible open-source technology that allows pages on a site to load quickly
Google recently confirmed officially on the Google webmaster blog that they’ve begun rolling out the Penguin 4.0 real time algorithm. By real time, Google means that as soon as Google recrawls and reindexes your web pages, those signals will be instantly used in the new Penguin algorithm. This modern variant of Penguin is the much-anticipated
Ecommerce businesses thrive on the excellent presentation and persuading power. When it comes to presenting your company’s core values to the larger audience, the most recommended mode is through strong images that depict the intent truly. Your visual marketing mix composed of images, videos and infographics should reflect your ecommerce business. An optimized image brings
With the development and advancement in the field of information and technology, marketers have found a new way to reach its customers, and that is through mobile phones. Mobiles have become an integral part of our daily life; most of our work is getting accomplished through the smartphones. Emails, short messaging services, apps, camera, social
Google is the largest search advertising platform which also supports advertising products via its Google shopping platform which formerly started as Google product listing ads (PLA). Google shopping platform helps shoppers find the products based on their keywords. Being part of the largest search engine, Google shopping has been on the top of the list
There are millions of mobile apps available within the app markets on every device possible (Android, iOS and Windows). Due to competition in the market, it’s important to build a mobile app that will stand out from the rest. Ecommerce businesses are focusing more on mobile commerce (m-commerce) now after Google’s Mobile Friendliness Update announced
Amazon Prime is a membership program that provides customers access to streaming video, music, e-books, free shipping and many other Amazon-specific services and deals. Amazon Prime is a no-brainer for those who have already invested in the Amazon ecosystem. What started out as an online bookstore 20 years back, is now one of the leading
Before we get into essentials for email marketing, it is necessary to understand what email marketing really is? Of course, you are probably reading this because you are already a marketing whiz. Yet, a recap: Email marketing is the process of directly communicating a commercial message to a group of people using email. This can
The Internet of Things has emerged as the third wave in the advancement & development of internet and is expected to lead in automation in nearly all fields. The companies like Qualcomm, Cisco and Google are leading in the Internet of Things revolution. Initially machines and technology aimed at making work easier. Taking that a
