Ecommerce Marketing: Personas, Traffic Drivers, Advertising Channels & More

Ecommerce marketing is the system of pushing top-of-funnel traffic to transform into sales and customers. And there are numerous methods do it. You can combine various paid strategies with non-paid strategies to find out what converts the most people. But marketing tactics and marketplace algorithms continuously change and so should your strategy to grow your

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Consumer Spend Is Shifting To Ecommerce: The Untold COVID-19 Story

Consumers are spending online, some by willingly and some due to necessity. Some people who hardly or never purchased online have also started doing so. Therefore, brands are gradually turning to a direct-to-consumer business model and several ecommerce businesses are witnessing substantial growth. Ecommerce sales represented the bulk of overall retail sales growth in the

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How COVID-19 Is Impacting Online Shopping Behavior

Online shopping behaviour is impacted due to the rising concern over the outbreak of COVID-19. Although COVID-19 is damaging in-store traffic for some retailers, yet others are experiencing a boost in online shopping because the anxiety regarding the virus is rising. People are preparing for the worst as there is a shortage of necessities like

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Top Ecommerce Platform Features That Retailers Can Leverage To Improve Sale

Retailors might be underutilizing ecommerce platform features that, if used properly, can leverage to help increase sales. Some of the key strategies are summarized below: User experience enhancements: This category provide methods that the retailers to advance shopper experience including forming multi-language websites, customer groups for B2B shoppers, and allowing unlimited user accounts. Business enhancements:

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Do’s And Don’ts For Marketing Measurement During A Pandemic

How can marketing efforts be measured during an outbreak? Since the COVID-19 pandemic toppled everything including the personal and professional lives of people worldwide. The stark question is that should you even try to measure your marketing efforts at such a time. If yes, then where should you start? The following are the five marketing

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Impact Of COVID-19 On Ecommerce: 4 Ways To Adapt Your Digital Strategy

COVID-19 has surely affected ecommerce. Now that isolation and social distancing measures are implemented, workers in various countries are directed to work from home. However many stores have closed shops that have made even traditional consumers use ecommerce as an alternative to conventional shopping. Which Products Are Seeing A Rise In Demand? There is a

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Four Essential Ecommerce Site Optimizations That Drive Sales

Marketing aims to convey the correct message to the masses at the proper time. But the crucial concept is conversion optimization? Knowing which tool to use in which part of your ecommerce website is the real challenge. This article will include a list of ecommerce site optimization ideas and ways that can boost your sales.

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10 Digital Marketing Ideas To Consider During The COVID-19 Coronavirus Crisis

The coronavirus outbreak has posed a severe threat as well as a challenge to the world. The economy has been badly impacted. Businesses from grocery stores to restaurants are facing huge losses. Business owners are figuring out ways to deal with the crisis. Digital health innovators are helping to address this crisis with high-end technologies

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How 5G Is Going To Change The World

5G is the next generation of mobile network technology that is believed to provide about 10 times more speed than what 4G networks are providing. In addition to offering the network speeds required for online apps and mobile-streaming, 5G is going to generate unique prospects for innovation and progress in artificial intelligence, advanced manufacturing, and

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10 Tips for Working From Home Efficiently

Is it true that you are a specialist at working remotely? Apply these 10 straightforward tips to your everyday schedule and be proficient in telecommuting. There can be huge amounts of interruptions, less responsibility, and less correspondence in working remotely as compared to when you’re working in the workplace. However, that doesn’t mean it’s inconceivable.

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