Deepak Wadhwani

Google best practices for online marketing and advertising are core search engine marketing tactics. These practices are intended to help you get the most out of Google Adwords, helping to form the foundation of your paid search strategies. Partnered with Google Analytics, AdWords is very powerful. Keywords: How Customers Reach You? Search engine strategies are powered by keywords. Using varied sources can help to find the right keywords, though it’s important to make sure that the keywords you choose line up with your company’s identity. Regardless of the sources that you use to generate keywords, you must consider all the ways

You’ve probably heard of Uber, AirBnB, and Etsy, and almost definitely eBay and Amazon.What do these businesses have in common? They are all examples of eCommerce marketplaces. An eCommerce marketplace is a technology that is disrupting traditional eCommerce by allowing multiple sellers to use an integrated platform to market and sell their products or services online and/or through mobile apps. Some benefits of eCommerce marketplaces include: One stop solution for sellers from accounting, shipping, and marketing, to payment processing Customers get more selection and better pricing Sellers have marketing and technology that saves them time and money There are little to no upfront costs for sellers Greater

Starting a business online involves some steps that can help you in establishing an internet presence to set up a website, build your brand, and acquire customers. Below are some of the steps and their purpose to launch your business online. Create a Website One of the very first things one has do to grow an online presence is to hire a web development company to develop a site which serves your business’s needs. Customers interact with your website to make purchases and learn more about your company. Its presentation, including your: Logo Website The writing on the website (like your

Search Engine Optimization (SEO) consists of on-page SEO (on the website) and off-page SEO (not on website) techniques to improve rankings on search engines including Google, Yahoo, Bing etc. for a website or mobile app. A search engine evaluates the relevancy of your content on your website or mobile app such as text, videos, images and ranks individual pages accordingly on the search engine results pages (SERPs). Some important on-page SEO Tips are presented below: Page Titles:    Make sure your page title is SEO friendly and is relevant to your topic. Every webpage and post of your website must have its own unique title, which

While mobile search traffic and mCommerce keeps growing, mobile checkout optimization strategies and tips are needed to grow and expand revenues.  A recorded number of shoppers are using smartphones for online purchases.  Users prefer mobile websites over apps for a checkout process. You can of course follow the guidelines we listed here about what makes mobile apps perform badly or take a look at our general tips for CRO (Conversion Rate Optimization), but here are some additional, mCommerce-specific guidelines for optimizing mobile checkouts: Better Web Page Loading: If a page doesn’t open correctly on mobile devices, then more than 73% of consumers

Smartphone users utilize mobile apps by 80% more than mobile websites.  Customers often prefer a mobile app over a mobile website.  Launching a mobile apps is one of the best methods to get more customers.  In 2014, mobile apps were used more than mobile websites and 86% of mobile usage was on apps. The series of steps involved in coming up with an idea for building an app, considering factors for an app and then getting your app built by a developer takes time. Some apps take a few weeks to be developed, while other apps take more time. There are

Check out our latest blog post on Google IO Conference 2017 Highlights and Key Announcements. Google’s product mix involves so many diverse technologies, from robotics to Product Listing Ads to their ever-ubiquitous search and of course YouTube. At their recent Google I/O conference, they announced their new Internet of Things (IoT) operating system, Brillo, and a new common language for connected devices called Weave. Brillo is designed to run on connected devices that have low memory and small processors. Brillo helps in controlling and storage of data collected by device sensors. Weave, a common protocol for developers was launched to make possible for

Our case study today case study features a new website launch for Source Capital, a direct hard money lender that utilizes its own investor capital and is licensed and insured in Arizona, California, Minnesota and Oregon. They have funded over $140M hard money loans to hundreds of satisfied borrowers, brokers and real estate professionals. Source Capital Funding Inc, is “A+” rated with the Better Business Bureau (BBB) and is a five-star reviewed lender on Google, Yelp, Yahoo! and Bing. PROS also used integrated video marketing to help them get more exposure online. Source Capital Funding – Hard Money Loan Web/Mobile

Internet marketing originated in the early 1990’s as simple web pages with text-only information. With the development of the World Wide Web (WWW), it evolved into advertisements including graphics, video and multimedia interaction. Currently, internet is a vital medium of communication and used by billions of people around the world. As we know, the Internet is an interactive medium unlike traditional media such as radio or television; we can personalize our message or views. Internet has greatly changed the world of marketing and business in general. For that, we must take into account the use of this medium when developing

Search Engine Marketing (SEM) is one of the forms of internet marketing that involves the optimization, promotion, marketing, advertising on search engines (Google, Bing, Yahoo etc. ) and their advertising networks (Youtube, Google local, Adwords, major sites like WSJ, CNN etc. ) . SEM consists of two major types of marketing: Pay Per Click (PPC) or Paid Search Advertising Search Engine Optimization (SEO) Pay Per Click (PPC) or Paid Search Advertising: In paid search, an advertiser has to pay for clicks based on their bid prices on search engines for a particular keyword. The most common and widely accepted paid