Deepak Wadhwani

Improve Conversion Rates Using Optimized Ecommerce Category Pages

Developing innovative ecommerce conversion strategies can be tough but will ultimately pay off with higher sales, better conversion and more orders when implemented correctly on your ecommerce website. No matter how successful your ecommerce website is, you should always be brainstorming for ways to improve it.  One of the most important pages in an ecommerce website is the page that displays products by type or category. These categories show products that are related to each other and are the most efficient way of grouping products. An ecommerce category page is one of the most important pages of an ecommerce website designed carefully to

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Triggered Email Marketing Gets Higher Conversion and Sales

Triggered emails are the forms of email marketing messages which are sent automatically based on an event or a date.  Triggered emails enable marketers to deliver relevant, timely, and personalized messages automatically to prospects based on their immediate interests. Automated triggered emails are an excellent way to build subscriber engagement. It not only increases email performance but also conversation rates. Once set up, triggered email campaigns reach out to individuals or customers very efficiently and easily and prospects throughout the sales cycle. Please call us at 619.567.9322 to know more about Triggered email marketing and other internet marketing strategies or contact us today for

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Affiliate Summit East 2016 in New York

What:  Affiliate Summit East 2016 When:  Sunday, July 31 to Tuesday, August 2, 2016 Where: New York Marriott Marquis, New York Description: Affiliate Summit East 2016 is taking place from Sunday, July 31 to Tuesday, August 2, 2016 at the New York Marriott Marquis in New York City. The conference and tradeshow offer attendees: Three tradeshow areas packed with affiliates, merchants, networks, vendors, digital agencies, technology providers and traffic sources Multiple tracks of relevant educational sessions delivered by industry experts Great selection of networking events Sophisticated online technology tools to help you connect with other attendees at the conference before, during

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Hot Ecommerce Trends : Subscription Ecommerce Business Models

Subscriptions are the fastest growing segment in ecommerce and represent a new concept of buying where a customer can save time and money by receiving products/services delivered periodically as a subscription similar to magazines and newspapers business models with a single order. A popular example of an ecommerce subscription is the Dollar Shave Club monthly subscription that went viral with millions of customers. Their razor-blade promoting video on YouTube encouraged customers to buy razor blades on a subscription basis for $2 a month. Here is that great promotional video on YouTube: Example of Dollar Shave Club Our Blades Are F***ing Great Ad Subscriptions

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Top 10 Examples of Beautifully Designed E-Commerce Websites

We all know the importance of that very first impression we make on someone. The way you were dressed, how you talked or shook hands, will help form someone’s overall impression of you, all based on the thing they noticed first about you. Same goes for an ecommerce business, a beautiful, creative or unique window of a store is more likely to invite customers in, than a boring one. It’s what they can see about you, and if it doesn’t intrigue them, chances are, they won’t ever buy something in your store. Well, the rules apply to the virtual world, too.

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Tools for Developing a Mobile App Fast

Mobile apps are essential and beneficial for any kind of business in a variety of ways. Some apps are designed to help employees be more productive and efficient while other are more convenient for customers. There are a number of functions, features and usages that you will need to carefully weigh the pros and cons while developing the best app for your business. These are some of the best tools you should utilize when creating a mobile app for your business. Mobile App Development Tools: Alpha Anywhere: Alpha Anywhere is a windows based integrated development environment (IDE) that can be

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Conversion Rate Optimization Checklist

Conversion rate optimization (CRO) is used to increase the number of website visitors that convert to customers. CRO is a combination of technology and marketing tasks that involve setting up several variations of your webpages or landing pages in multivariate or A/B testing using CRO software tools like Optimizely, Google Website Optimizer etc. to determine which is the best design for conversion. All businesses want to be able to have a high rate of conversion meaning you want a majority of your site visitors to ultimately go from just a visitor to a customer. The CRO checklist below will help you understand and implement an

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Best Features of Top Ecommerce Websites

Many small businesses and large corporations depend on ecommerce for a significant portion of their revenues. Its important that their ecommerce technology and marketing is optimized to ensure success. Top ecommerce websites are simple on the frontend but might highly sophisticated on the backend. The goal is to deliver the best user interface and user experience with fast loading time, easy navigation on all devices mobile/tablet/desktop and search optimized URLs. Also,  personalization of content that is relevant to the user with integrated marketing. Website Search: By placing a Search box on top of website that is is easy to find

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Magento 2 New Features For Your Ecommerce Website

Magento 2 has been released after many years of development in order to make it more robust and scalable. It’s a major development in the world of ecommerce since Magento is the most popular ecommerce platform on the internet. This is an important release of Magento and their giant ecosystem of online merchants, partners, and developers. What is Magento 2? Magento is now the most powerful platform that allows businesses and brands from B2C to B2B industries deliver shopping experiences quickly and easily and interact with customers in omnichannel. Magento 2 is quite updated with a better user interface and

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Data Driven Ecommerce Marketing

Data-driven marketing is the most effective ecommerce marketing strategy for collecting, analyzing and executing on insights from unstructured and multi-structured data that’s integrated from across the enterprise. “Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers.” Those who deal with ecommerce know how important performance is when it comes to the success in the user experience. Often times, it can be quite difficult to pinpoint how to improve this area. Millions of companies both small and large are realizing that being data-driven is absolutely crucial in the success of their business.

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