Deepak Wadhwani

Key Points: Build brand awareness for newly launched sites Market to customers who have already converted with special offers Since Google launched its remarketing platform, businesses are taking full advantage and increasing their conversions 300-400% plus. Create native ads to drive traffic and conversions. Convert shopping cart abandonment Segment campaigns based on user type Create landing pages with your retargeting call to action Remarketing Remarketing is the technique of serving targeted ads to your audience who have already visited or taken action on your website. In remarketing, you can collect information of the users of your site and create lists

Magento e-commerce platform is one of the most search-engine friendly software platforms on the internet. To improve your website traffic and visibility there are many options provided within Magento that you can implement to improve your website keyword rankings and visibility in search engines (Google, Yahoo & Bing etc.. ). We have compiled a set of easy to follow tips for optimizing Search Engine Optimization (SEO) in Magento e-commerce, to make sure customers find your store and find the right pages in your store when they are searching for items. Magento SEO TipsThese tips require knowledge of the Magento admin panel. Please

A ecommerce marketplace is a type of site where products or services are provided by multiple third parties, whereas transactions are processed by the marketplace operator. Ecommerce marketplaces aggregate products from a wide array of providers, selection is usually more wide, availability is higher, and prices are more competitive than in vendor-specific online retail stores. Some of the most popular ecommerce marketplaces are Amazon, Ebay, Alibaba, Uber, Airbnb  etc. Myriad views have been expressed on the future of Ecommerce by experts in the field as well as laypersons. There has been talk of brick and mortar spaces in retail being

Ecommerce businesses have become increasingly competitive, with online stores websites constantly coming up with new ways to acquire costumers. There are various important ecommerce strategies which need to be followed to get more loyal customers. Ecommerce retention being the one because the focus is on retention marketing and as the words suggests, it helps to retain customers. Ecommerce businesses (from small stores to large industries) began adopting customer retention strategies which simply prevents the customers from going to the other brands/sites and retaining them through customer loyalty programs or other initiatives. Customer relationships are important, the stronger the bonds, the

Google AdWords is Google’s advertising platform which enables advertisers to promote their content, brand, website, products using search,  YouTube video,  doubleclick media,  display ads,  shopping feeds etc. to generate leads and acquire new customers. Ecommerce businesses who want to display their ads on Google and its advertising network needn’t wait for organic search engine rankings to increase Web traffic. The basic principle on which AdWords works is that you only pay when someone clicks on your ad. It’s called PPC advertising (Pay-Per-Click). So for anyone that’s trying to advertise their products, the PPC is a short cut and greatly minimizes the risk

Marketing effectively on the internet requires experience in online technology as well from web based services integration of Google analytics to A/B testing and user behavior software in order to properly measure and improve results. Developing an Internet marketing strategy is one of the most important aspects of any business and can be defined as execution of various methods for marketing your business or website online. Internet marketing involves various strategies including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and content marketing to acquire traffic, convert into customers and finally engage them. Digital Marketing and Online Advertising

Marketing is changing at its fastest pace ever with the emergence of mobile devices influencing consumer behavior in online and offline marketing channels. Top ecommerce businesses are moving away from bulk, “push”-based marketing to a more personalized approach that identifies with b2b & b2c customers, through several channels and devices. The effectiveness and return on advertising spend (ROAS) of print media, television ads, and batch and blast email campaigns are declining. There is a huge opportunity for omni-channel marketers since consumers are already engaged on multiple channels from email, social media to direct mail and interactive signage in retail brick and

Google Analytics is the most widely used freemium web analytics service on the internet. It’s not used just for analyzing how much traffic your website is receiving, your top pages, ecommerce conversion rates, top selling products for your business and what are your top traffic sources but there are more features of Google Analytics that every marketer can benefit from. Here are 7 Essential Google Analytics Reports for Your Website: 1. Landing Pages Report – To Check Pages for High Bounce Rates and Low Conversion Rates Your top most landing pages are important to optimize for the reason that they regularly get excessive traffic, and