API Integration of Boulevard with WordPress
A Perfect Mix of Marketing & Technology
PROS successfully connected the Boulevard API with WordPress to collect booking, appointment, and checkout data, helping businesses link eligible customer outcomes with advertising clicks and review results within WordPress.
Boulevard is a business management platform for appointment-based businesses, including salons, spas, and medical spas. It brings online booking, scheduling, client management, and payment processing together to help teams manage daily operations and the customer experience.
Our custom integration brings appointment updates, checkout revenue, and advertising attribution into one reporting workflow, giving your team a clearer view of the journey from ad click to completed checkout.
We are trusted by hundred of clients & millions of users worldwide:
- “We’re also impressed with their work on marketing and design work for ads and landing pages.”
- “PROS helped us achieve our target with minimum budget.”
- “Their organic ability to be flexible with laid plans was impressive…”
Please get in touch with PROS, your trusted Boulevard API Integration company. Click here or call (858) 652-8920
WHAT WE DO
- Custom WordPress Plugin Development
- Boulevard API Integration
- Advertising Click Attribution
- Appointment Outcome Tracking
- Checkout Revenue Tracking
- Google Ads Conversion Tracking
- Webhook Monitoring and Logs
- Conversion Reporting
What Is Boulevard WordPress Integration?
Boulevard WordPress integration uses an Application Programming Interface, or API, and webhooks to exchange information between your website and Boulevard.
- API requests retrieve relevant client, appointment, and order details. Webhooks send notifications when selected events occur, such as a new booking, cancellation, or completed order.
- A custom WordPress plugin processes these records to support booking visibility and conversion reporting.
Why Connect Boulevard with WordPress?
A booking button click shows interest, but it does not confirm a completed appointment or payment. Connecting the systems helps your business:
- Associate eligible bookings with captured Google Ads clicks.
- Distinguish completed appointments from cancellations and no-shows.
- Retrieve actual checkout revenue from Boulevard orders.
- Prevent duplicate conversion uploads.
- Review booking activity and processing issues in WordPress.
This gives your team a clearer picture of how advertising contributes to customer visits and revenue.
How PROS Connects Boulevard with WordPress
Custom WordPress Plugin
We build a custom WordPress plugin with an admin dashboard, REST API endpoints, database tables, and frontend scripts. It captures ad click identifiers on your website and processes Boulevard booking events, giving staff access to attribution records, appointment outcomes, and paid checkout revenue.
Advertising Attribution
The plugin captures available Google Click Identifiers, or GCLIDs, on your website before visitors enter Boulevard booking. These first-party records help connect eligible appointment outcomes with the original ad click, supporting Google Ads conversion uploads after matching and outcome validation.
Appointment and Revenue Tracking
Boulevard webhooks capture appointment creation, completion, cancellations, and no-shows. The plugin retrieves related order context through the API when event details are limited, excludes canceled or missed visits from completed-conversion uploads, and uses documented order revenue after checkout.
Duplicate Conversion Prevention
The plugin coordinates appointment-completed and order-completed events for the same booking so only one Google Ads conversion is queued. When an appointment has an associated order, processing waits until checkout to retrieve revenue and avoid duplicate uploads from overlapping event notifications.
Logs, Search, and Exports
Staff can search conversion records by client name or email, inspect event timelines, and export filtered campaign data in a CSV file. Webhook logs display event types, HTTP responses, signature checks, cancellation reasons, revenue, and duplicate or deferred flags to support booking investigations.
Google Account Connection Management
Administrators can reconnect the Google account from the WordPress plugin and view the actual error when a connection fails. These controls help staff investigate authentication or account access issues affecting conversion uploads and restore the connection used to report eligible booking outcomes.
PROS Digital Marketing Services
Paid Search Ads
PROS Digital Marketing Services include paid search advertising that helps your brand reach the right audience at the right time. Our specialists manage and optimize campaigns across Google Ads and Bing Ads by analyzing keywords, search terms, ad performance, clicks, and leads. They continually refine targeting, bidding, and ad copy to improve campaign results, increase qualified traffic, and make better use of your advertising budget.
Social Media Advertising
PROS Digital Marketing Services include social media advertising that helps your brand connect with relevant audiences across Facebook and Instagram. Our specialists manage audience targeting, ad creative, placements, and budgets while analyzing clicks, engagement, and leads. They continually refine campaigns to improve performance, expand brand reach, and make better use of your advertising budget.
SEO, AEO & GEO
Search Engine Optimization (SEO) improves your website visibility, while AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) help optimize your brand for AI-powered search platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews. We study the market and competitors, find the phrases and questions that customers actually search, and structure content so both search & AI engines can find, trust, and cite it.
Email Marketing
Our email marketing team specializes in creating customized email strategies tailored to each client’s goals. We use platforms like Klaviyo and Mailchimp to build targeted campaigns, automated workflows, personalized customer journeys, and effective retention strategies. We help businesses use email marketing to promote products, share updates, nurture customers, and build lasting brand connections.
Social Media Marketing
Our team of social media marketing experts has over 15 years of experience. We help businesses build a stronger presence across platforms like Facebook, Instagram, LinkedIn, YouTube, Pinterest, and X. We develop platform-specific strategies, engaging content and audience-focused messaging designed to increase brand awareness, engagement, website traffic, and conversions. By combining creative content with data-driven insights, we help businesses connect with the right audiences and turn their social media presence into meaningful business growth.
Content Marketing
Our content marketing team develops strategic, audience-focused content designed to build brand authority, attract qualified traffic, and support long-term business growth. We create and optimize SEO and GEO content, including blogs, landing pages, website copy, thought leadership, and content for AI-driven search platforms. We help businesses get discovered in Google, ChatGPT, Claude, and other AI platforms by using content strategies that turn valuable information into meaningful results.
LLM Paid Ads
Our LLM advertising experts help businesses improve visibility across AI-powered platforms such as ChatGPT, Gemini, and other AI assistants. We combine LLM optimization, GEO, SEO, content strategy, and AI-focused brand positioning to help businesses appear in relevant AI-generated recommendations. From optimizing content and digital signals to exploring ChatGPT Ads and emerging AI advertising opportunities, we help your brand stay discoverable and competitive in the evolving AI search landscape.
Google Merchant Center
Our Google Merchant Center team helps businesses build, optimize, and manage product listings to improve visibility across Google Shopping and other Google partner platforms. We optimize product feeds, titles, descriptions, images, attributes, and product data to improve relevance and support stronger campaign performance. From account setup and feed optimization to ongoing product management and issue resolution, we help ensure your products are accurately represented and ready to reach high-intent shoppers.
Boulevard WordPress Integration for AVIA Medical Spa
PROS successfully integrated Boulevard with WordPress for our client, AVIA Medical Spa, to connect website advertising activity with booking and checkout data. We developed a custom attribution plugin, configured Boulevard webhooks across business locations, and added reporting tools within WordPress.
The integration captures available Google Ads click identifiers, tracks appointment outcomes, retrieves checkout revenue, and submits eligible conversions to Google Ads. It also excludes cancellations and no-shows from completed-conversion uploads and prevents duplicate reporting when appointment and order events relate to the same booking.
AVIA’s team can search conversion records by client name or email, review event timelines and webhook logs, and export filtered campaign data. This gives staff a clearer view of the customer journey from advertising click to completed checkout.
Why Choose PROS?
PROS combines development and marketing expertise to build connections that support practical decisions. We define the booking outcomes you need to measure, configure the integration around your workflow, and provide records your team can investigate.
- Custom development: Built around your booking and reporting needs.
- Marketing attribution: Connect eligible bookings with captured ad clicks.
- Accurate reporting: Handle cancellations, checkout revenue, and duplicate events.
- Clear visibility: Review searchable records and event logs in WordPress.
Benefits of Digital Marketing Services
Choosing the right digital marketing services can give your business a real competitive edge in today’s fast-moving market. At PROS, our data-driven marketing strategy examples are designed to:
- Enhance Online Visibility – Get in front of your customers with effective SEO, PPC, and social media campaigns.
- Connect with the Right Audience – Target your ideal customers based on their location, interests, and behaviors for the best results.
- Achieve Cost-Effective Outcomes – Make the most of your ad budget by optimizing spend and minimizing waste while boosting your ROI.
- Increase Conversion Rates – Transform casual website visitors into leads and loyal customers using tried-and-true optimization techniques.
- Access Real-Time Insights – Get detailed analytics that reveal how well your campaigns are performing.
- Build Brand Trust – Keep your customers engaged with consistent messaging, valuable content, and personalized communication.
- Stay Ahead of the Competition – Utilize the latest digital trends to keep your market position strong.
Connect Your Bookings with Better Reporting
Bring your website, Boulevard bookings, and advertising data together with a custom integration from PROS. Connect WordPress with Boulevard to track booking activity, link eligible conversions to advertising campaigns, and give your team a clearer view of appointments and revenue. We build integrations around your workflow, with tools to review conversion records, prevent duplicate reporting, and manage account connections.
Get a free consultation now to discuss your Boulevard and WordPress integration requirements. Our team will review your current setup, understand your tracking goals, and recommend an approach that supports your business.
Frequently Asked Questions
Yes. PROS can develop a custom WordPress plugin that connects with Boulevard’s available APIs and webhooks. The integration is configured around your booking process, application access, and reporting requirements.
Yes. The plugin captures available advertising click identifiers before customers enter the booking experience. Successfully matched, eligible booking outcomes can then be submitted through the Google Ads conversion reporting workflow.
The integration processes appointment updates and applies conversion rules to exclude cancellations and no-shows from completed-conversion uploads. Available cancellation reasons can also appear in the administrative logs for review.
Yes. The plugin retrieves revenue from Boulevard order records. For appointments with associated orders, conversion reporting can wait until checkout to use the recorded transaction value rather than an estimated appointment value.
Yes. The custom dashboard provides searchable conversion records, client lookup, webhook logs, and connection information. Staff can review booking activity, investigate processing issues, and export filtered campaign data for reporting.
PROS configures processing rules to recognize related appointment and order events. These rules help ensure the same booking is not uploaded multiple times, keeping conversion counts and reported revenue accurate.
Yes. The integration can retrieve available Boulevard client tags and display them alongside conversion records. This helps your team review customer categories and other staff-assigned labels without switching between platforms.
Yes. With the required API permissions, the integration can retrieve available referral information and process supported updates. Your team can review this information alongside booking and advertising records to better understand customer acquisition.
Yes. PROS can adapt the plugin as your booking workflows and reporting needs change. Additional dashboard features, tracking rules, and data fields can be developed based on your requirements and Boulevard’s available API capabilities.
