Project Overview
Grand Meadows was founded in 1989 with one guiding principle – to give horse owners an affordable and extremely high-quality science-backed horse supplement product.
Every Grand Meadows horse supplement is based on science, proven research, and ethical formulations that help horses grow, recover, thrive, develop, and feel their best.
Challenges:
- Migrate site from WordPress to Shopify
- Set up, configure, and integrate Shopify data, including orders and inventory, with Zoho ERP
- Migration from Mailchimp to Klaviyo Email & Marketing automation platform
Launch a flexible subscription model that allows customers to receive products or services regularly - Develop a structured affiliate marketing program that empowers partners to promote offerings and earn commissions
- Optimize the site for SEO to boost rankings, increase traffic, and stay competitive
Solutions Delivered:
- Shopify Site Launch: Migrated the site to Shopify, enhancing the user interface and experience for better navigation and engagement.
- Zoho ERP Integration: Integrated Zoho Books and Zoho Inventory with Shopify to sync orders, inventory, and financial data seamlessly.
- Subscriptions Module: Implemented the subscription feature, allowing recurring purchases for customers and promoting repeat business.
- Email Marketing: Set up Klaviyo Emails to automate and personalize email campaigns, boosting customer engagement and sales.
- Affiliate Marketing: Launched an affiliate program to expand reach, generate leads, and drive sales through partner promotions.
Results
- Conversion Rate Optimization: Conversion rate increased by 50%, driven by a more optimized website, improved user experience, and the successful introduction of subscription services
- Subscription Success: Subscription orders were received within the first week of launch, showing strong customer interest in recurring purchases
- Shopify Automation: Automated the entire process of orders, inventory, products, pricing, and fulfillment between Shopify e-commerce and Zoho Inventory
- Improved Email Engagement: Open rates and click rates improved through optimized email marketing, boosting customer interaction
- Email Revenue Boost: Email revenue grew by 30%, thanks to better-targeted campaigns and personalized messaging
- Faster Page Load: Page speed improved by 250%, enhancing user experience and contributing to better SEO performance
- Increased Google Ads ROAS: Google Ads ROAS improved from 3 to 6, resulting in better ad spend efficiency and higher sales, design and development
Technologies and Services
Shopify API, Zoho ERP API, Google Ads, Zoho Inventory, Klaviyo, Email Marketing, Digital Marketing, Web design and development
Goals Achieved
Email Revenue
0
%
Conversion Boost
3.09
%
Page Speed Improvement
0
%
Google Ads ROAS
3
X
