Project Overview
Shop Melissa, major global shoe brand from Brazil with a legacy in high-quality, eco-conscious design, needed a next‑level ecommerce platform to support their growing global ambitions and omnichannel retail strategy.
Project Objectives:
- Oracle → Shopify migration: Ensuring reliable transfer of SKUs, imagery, customer profiles, orders, products, and pages.
- NetSuite ERP Integration: Integration between Shopify and NetSuite for orders, products, shipping, tracking, pricing, inventory, and warehouses
- Shopify POS integration: Maintain a unified catalog, inventory counts, and order history across digital and physical channels including retail stores across the USA
- Performance & brand compliance: Fast-loading speed optimization
- Marketing scalability: Launching automated campaigns at scale, holiday promotions, cart recoveries, and SMS blasts.
Solutions Delivered:
- Data Migration: We migrated data from Oracle Commerce Cloud to Shopify Plus using custom scripts and API pipelines for product catalogs, customer data, reviews, and historical orders. SEO was preserved through redirects and meta-data mapping.
- NetSuite ERP Integration: Integration between Shopify and NetSuite for orders, products, shipping, tracking, pricing, inventory, and warehouses.
- Retail POS Integration: We connected Shopify POS with NetSuite to ensure consistent inventory and customer data across online and in-store touchpoints, providing a unified commerce experience.
- Design & Development: We designed a mobile-first, brand-aligned Shopify theme with optimized PDPs, collection pages, and checkout. Performance was enhanced using lazy-loading images and code splitting for faster load times.
- Marketing Automation: We integrated an email and SMS automation platform, setting up flows for welcome series, abandoned cart reminders, and SMS promotions tied to both online and in-store activity.
- Analytics & SEO Setup: We integrated Google Analytics and Search Console, migrated SEO metadata and content, and ensured proper tracking to support ongoing rankings and measure KPIs.
Results
- Operational efficiency: Real‑time syncing among Shopify, NetSuite, and POS eliminated manual work and overselling risks.
- Consumer experience: A cohesive brand journey online and offline, with faster site speeds and responsive checkout, enhancing conversion.
- Marketing effectiveness: Automated email and SMS campaigns improved engagement, repeat purchases, and average order value.
- Platform readiness: Shopify Plus’s enterprise features empowered the team with greater agility and scalability.
Technologies & Services
Shopify Plus, NetSuite (via Shopify Connector, Shopify POS integrated with ERP, Google Analytics & Google Search Console, Shopify apps and APIs
Goals Achieved
Ecommerce
0
%
Conversion Boost
3.09
%
Page Speed Improvement
0
%
Google Ads ROAS
3
%
