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Gopro Camera Tips – How to Effectively Utilize Social Media to Your Advantage

Deepak Wadhwani July 8, 2021

Gopro Camera Tips – How to Effectively Utilize Social Media to Your Advantage Marketing strategy is a planning process that will enable an organization to focus its limited resources in the most effective ways to maximize sales and reach a sustainable competitive advantage over time. However, the devil is in the details and many businesses find themselves with a ‘fragmented’ marketing strategy, whereby different departments are spending resources in areas that are not directly related to their business objectives. This fragmentation of effort makes it difficult for organizations to align their marketing activities with their core business strategies. It also

The Ultimate Guide to Shopify SEO

Deepak Wadhwani July 7, 2021

Table of Contents What is Shopify SEO? Built-in Shopify SEO Features Best Practices for Your Ecommerce SEO Strategy Shopify Search Engine Optimization Quick Tips Conclusion Shopify e-commerce empowers online retailers to establish and sell products via an online store while enabling in-person sales through Shopify POS. Elevating your Shopify online store’s visibility on Google, Bing, Yahoo, and other search engines is crucial for brand exposure. Optimizing your Shopify store is essential for achieving top search engine rankings and improving customer discovery. Shopify SEO involves refining title tags, meta descriptions, URLs, webpage content, product details, collection pages, and creating descriptive alt

How Can HubSpot Marketing Help My Business?

Deepak Wadhwani July 2, 2021

How Can HubSpot Marketing Help My Business? HubSpot is an American online developer and internet marketer of computer software products for affiliate marketing, inbound sales, and e-commerce. HubSpot was founded by Brian Halligan, an American entrepreneur, and businessman, who also served as a technical advisor for several online companies. With the advent of the worldwide web, many companies have resorted to online marketing. To stay ahead of the competition, marketers now employ online tools such as HubSpot. Online marketers call this CRM, or Customer Relationship Management. In business, CRM refers to the ability to organize clients, contacts, customers, and colleagues

Ecommerce SEO Checklist: 15 Questions to Ask Yourself to Improve Site Ranking

Deepak Wadhwani July 8, 2016

Let us first understand ecommerce SEO. Ecommerce is to conduct commercial transactions of business electronically, over the internet. SEO or search engine optimization is a process by which the visible prominence of a website is naturally enhanced in ‘searches’ on search engines. Thus, this ecommerce SEO checklist puts forward pertinent questions you should ask yourself to improve your website’s ranking on search engines. It goes without saying that it is extremely difficult to conduct ecommerce business and prosper without appropriate SEO. Ecommerce SEO has become so competitive that it is a very complex and challenging task to employ. On one

Google SEO Site Quality Guidelines for Ranking Websites

Deepak Wadhwani February 19, 2016

Google uses human quality raters to evaluate webpages and websites everyday in order to improve the overall quality of Google search results. For all SEO and internet marketing professionals these ‘Quality Raters Guidelines’ are vital because they provide an insight into how Google defines high and low quality pages. Many individuals have attempted to decode and understand the complex procedures employed by Google when determining the major qualities of a website thereby classifying them on the basis of ranks. However a few simple analyses of common SEO ideologies have been able to assist in developing simple guidelines for these complex

Strategic Importance of an SEO Firm

Deepak Wadhwani January 2, 2016

People think that it would be easier and affordable to allow a freelancer to handle their SEO project, rather than an established SEO company. Although that may seem like a more viable option, hiring a freelancer for this essential marketing element can have a devastating impact on your site-and your ranks. The advantages of using services of SEO experts far outweigh the costs. Not only does a trusted Search Engine Company have extensive knowledge and experience, but they’ll also be able to set-up proven methods and search engine optimization campaigns to get your site ranked high. A freelancer will probably

What is Google RankBrain & How Does It Impact Overall SEO Strategy

Zahoor July 22, 2013

RankBrain as a pivotal component of Google’s search algorithm, many businesses and online marketing companies have found themselves grappling with its true nature and functionality. The enigmatic nature of RankBrain has left SEO professionals seeking answers about its impact on search engine optimization. If you’re curious to unlock the mysteries surrounding RankBrain, you’re in the right place. In this article, we will delve into the verified insights provided by Google to shed light on RankBrain and its significance in the realm of SEO. Stay tuned to gain a comprehensive understanding of this transformative algorithmic element. What is RankBrain? Launched by