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Table of contents: What is a buyer persona? Why are buyer personas important? Types of buyer personas Step by step guide on how to create B2B buyer personas Conclusion What Is A Buyer Persona? A buyer persona represents your ideal client decision-maker. As you develop your buyer persona, address every aspect and issue that can influence how, when, and why anyone will buy. These factors include information about demographics, behavioral patterns, motivation, and goals. Here is an example of a persona by hubspot. Why are Buyer Personas Important? Personas can be considered marketing code for “knowing your audience.” When you

Table of contents: Prepare your website for “page experience” rankings factors Major components of core web vitals How can manufacturers prepare for Google’s “page experience” algorithm change? Google has recently updated the factors that it reviews when determining which websites appear first when consumers surf the internet looking for the products or services they want. This will enable businesses including manufacturers to see the change in their rankings compared with their competitors as these changes are launched in May 2021. 74% of people are likely to return to a website if it is optimized for mobile (Red Website Design) Intentional

Table of contents: Harmonizing the customer and user experience Replicating the ecommerce playbook Achieving a streamlined supply chain The ecommerce demands were only increased by the realities of the pandemic with Walmart reaching an annual growth of 97% in fiscal Q2 2021. Walmart used online and in-store data to predict and manage its supply chain, which is a huge asset that enables it to deal with the pre and post-pandemic world. Walmart is among the world’s top retailers (Revenues and Profits) Figures of the Walmart annual revenue have nearly doubled since 2005 (Macrotrends) Walmart yearly revenue has been on the

Table of contents: What are Core Web Vitals? How to Improve User Experience Which is Now Considered as a Google Ranking Factor Insights on Page Experience improvements from both lab and field data How to measure and improve your own Core Web Vitals data What are Core Web Vitals? Core Web Vitals are a new set of performance metrics that help emphasize features of web page development that influence User Experience (UX). The way Google assesses the general experience that a page is providing is enhanced by this new ranking signal that combines Core Web Vitals with existing user experience.

Table of contents: Costco’s business model Costco’s target market How Costco can increase its ecommerce sales Conclusion In today’s rapidly evolving ecommerce landscape, accelerating online revenue isn’t just about offering bulk prices or competitive shipping—it’s about embedding intelligence across every customer touchpoint. Leading retailers like Costco are now looking beyond traditional omnichannel improvements toward leveraging AI-driven personalization, predictive analytics, and membership-based loyalty optimization to lift conversion rates, average order value, and lifetime customer value. For example, the most forward-looking ecommerce strategies now combine: Smart recommendation systems that improve product discovery and cross-selling, especially in large catalog environments; Dynamic pricing &

Table of contents: What is Microsoft Azure? Various Azure services Why use Azure? How companies use Microsoft Azure? Conclusion What Is Microsoft Azure? Azure is a cloud computing platform that allows businesses to use cloud services and resources offered by Microsoft. Businesses can use these services and resources to store and transform their data, according to their needs. You require an active internet connection to connect to the Azure portal to get access to these resources and services. Cloud data centers will process 94% of workloads in 2021 (Cisco) As of February 2021, the worldwide cloud market grew 32% this

Table of contents: What is digital acceleration? Why is digital acceleration important? Steps to achieve digital acceleration Conclusion What Is Digital Acceleration? Basically, digital acceleration is when technology is adopted by businesses and manual processes or outdated technology is replaced with the latest and digital technology. A 2% increase is expected by IT leaders in their IT budget for 2021 and boards of directors plan to increase investment in technology by an average of 6.9% across the enterprise. (gartner.com) 70% of companies either have a digital transformation strategy in place or are working on one. (Forbes) Despite pandemic, global spending

Table of contents: What is digital transformation in HR? Digital transformation strategy: how to enable digital transformation in HR Challenges to the digital transformation of HR Conclusion What is Digital Transformation in HR? HR digital transformation is the transformation in the functioning of HR, utilizing data to guide every part of HR including payroll, benefits, performance management, learning and development, rewards and recognition, and hiring. By 2023, the investment in the technologies and services that enable digital transformation worldwide is predicted to reach 2.3 trillion U.S. dollars. (IDC) The digital transformation market is expected to grow at a CAGR (compound

Table of contents: What is Google Shopping? How does Google Shopping work? Can Google Shopping Help Your Ecommerce Store? Google Shopping Ads Best Practices Conclusion What Is Google Shopping? Google Shopping allows consumers to browse, compare and shop for products across a wide variety of brands and retailers. Google shopping helps businesses to advertise their products to a global audience. Google Shopping ads have rich product information, including product image, price, and name of the seller. They are shown to those customers who are already looking for the products you sell. For ecommerce businesses, Google Shopping ads are one of