Consumer Spend Is Shifting To Ecommerce: The Untold COVID-19 Story
Consumers are spending online, some by willingly and some due to necessity. Some people who hardly or never purchased online have also started doing so. Therefore, brands are gradually turning to a direct-to-consumer business model and several ecommerce businesses are witnessing substantial growth. Ecommerce sales represented the bulk of overall retail sales growth in the US even before the outbreak of COVID-19. And ecommerce sales are expected to go as high as $6.5 trillion in 2023. If ecommerce overall is leading, then why is business confidence so low? It is true that as a result of the coronavirus crisis, consumer










