Best Practices For Transforming Your Ecommerce Platform

  Table of contents: Introduction Best practices for a successful transition to Magento commerce Real-world examples It is a significant challenge to develop a new ecommerce site from scratch, whether you’re an existing business or a startup. More features, functionality, and flexibility are required as your business evolves and advances. It is high time to upgrade to Magento Commerce if you are still using outdated or inflexible technologies to run your digital business. As of 2020, there are more than 250000 active ecommerce websites powered by Magento which accounts for 12% of all ecommerce stores (Magento Developer Group) Over 270,000

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The Ultimate Guide To Boost Your Company’s Local Listing On Google My Business

Table of contents: What is Google My Business (GMB)? Why do you need to optimize your Google Business profile? What are Google Guides? How Google Local Guides improve the visibility of your business? How photos help your business to look good online? What Is Google My Business (GMB)? Google My Business (formerly known as Google Local and Google Places) is a free tool provided by Google that is used by business owners to manage their online presence across the search engine. Google My Business powers Google’s business listings which are important for both startups and established businesses as features like

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How Manufacturers Can Prepare For the Upcoming Google Algorithm Changes

Table of contents: Prepare your website for “page experience” rankings factors Major components of core web vitals How can manufacturers prepare for Google’s “page experience” algorithm change? Google has recently updated the factors that it reviews when determining which websites appear first when consumers surf the internet looking for the products or services they want. This will enable businesses including manufacturers to see the change in their rankings compared with their competitors as these changes are launched in May 2021. 74% of people are likely to return to a website if it is optimized for mobile (Red Website Design) Intentional

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How Walmart Boosted Its Ecommerce Strategy With Consumer Data From Stores

Table of contents: Harmonizing the customer and user experience Replicating the ecommerce playbook Achieving a streamlined supply chain The ecommerce demands were only increased by the realities of the pandemic with Walmart reaching an annual growth of 97% in fiscal Q2 2021. Walmart used online and in-store data to predict and manage its supply chain, which is a huge asset that enables it to deal with the pre and post-pandemic world. Walmart is among the world’s top retailers (Revenues and Profits) Figures of the Walmart annual revenue have nearly doubled since 2005 (Macrotrends) Walmart yearly revenue has been on the

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The Ultimate Guide To Core Web Vitals For Enterprise Businesses

Table of contents: What are Core Web Vitals? How to Improve User Experience Which is Now Considered as a Google Ranking Factor Insights on Page Experience improvements from both lab and field data How to measure and improve your own Core Web Vitals data What are Core Web Vitals? Core Web Vitals are a new set of performance metrics that help emphasize features of web page development that influence User Experience (UX). The way Google assesses the general experience that a page is providing is enhanced by this new ranking signal that combines Core Web Vitals with existing user experience.

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The Ultimate Guide to Microsoft Azure and How Does It Work?

Table of contents: What is Microsoft Azure? Various Azure services Why use Azure? How companies use Microsoft Azure? Conclusion What Is Microsoft Azure? Azure is a cloud computing platform that allows businesses to use cloud services and resources offered by Microsoft. Businesses can use these services and resources to store and transform their data, according to their needs. You require an active internet connection to connect to the Azure portal to get access to these resources and services. Cloud data centers will process 94% of workloads in 2021 (Cisco) As of February 2021, the worldwide cloud market grew 32% this

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How To Achieve Digital Acceleration For Your Company

Table of contents: What is digital acceleration? Why is digital acceleration important? Steps to achieve digital acceleration Conclusion What Is Digital Acceleration? Basically, digital acceleration is when technology is adopted by businesses and manual processes or outdated technology is replaced with the latest and digital technology. A 2% increase is expected by IT leaders in their IT budget for 2021 and boards of directors plan to increase investment in technology by an average of 6.9% across the enterprise. (gartner.com) 70% of companies either have a digital transformation strategy in place or are working on one. (Forbes) Despite pandemic, global spending

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Social Media Marketing

Social Media Marketing   Social Media Marketing is the newest and one of the most effective marketing tools for engagement.  Social media marketing is the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, branding, public relations and customer service.  Social media is one of the fastest growing online marketing channels and is an off page necessity to improve your SEO (Search Engine Optimization).  The biggest and most influential social networks include Facebook, Twitter, YouTube, LinkedIn and Google+.   Facebook Facebook is the largest display ad network online with a reach of about

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What Is HR Digital Transformation? Definition, Strategies, And Challenges

Table of contents: What is digital transformation in HR? Digital transformation strategy: how to enable digital transformation in HR Challenges to the digital transformation of HR Conclusion What is Digital Transformation in HR? HR digital transformation is the transformation in the functioning of HR, utilizing data to guide every part of HR including payroll, benefits, performance management, learning and development, rewards and recognition, and hiring. By 2023, the investment in the technologies and services that enable digital transformation worldwide is predicted to reach 2.3 trillion U.S. dollars. (IDC) The digital transformation market is expected to grow at a CAGR (compound

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b2b lead gen strategies

Top 10 B2B Lead Generation Tactics And Strategies For 2021

Lead generation is the key to growth for any B2B business. A strong lead generation process will help increase your sales. Below are the top ten B2B lead generation strategies to drive sales for your business. 1. Content Marketing (Inbound Marketing) Content marketing focuses on the creation and distribution of useful, and relevant content to reach the target audience. It is a strategic marketing approach that helps to retain visitors and eventually turn them into customers. Draw attention and drive leads Increase customer base Make and boost online sales Grow brand awareness Content marketing is effective and an ideal source

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