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Companies from large corporations to small businesses now compete to maximize their exposure on search engine results (Google, Yahoo/Bing & more ) and spend a lot of time, money and effort  to maintain their search rankings via online marketing including media buying, search engine optimization (SEO ), paid search and content (blogs, video, images ). A top ranking can mean a lot of business flowing to them from visitors looking for products and services. A US government report projects  Online /Ecommerce business just for the retail sector at beyond $200 billion for the fiscal year 2012. A big portion of

Google is the largest search advertising platform which also supports advertising products via its Google shopping platform which formerly started as Google product listing ads (PLA). Google shopping platform helps shoppers find the products based on their keywords. Being part of the largest search engine, Google shopping has been on the top of the list in helping online retailers get a wider audience. With the introduction of Google Shopping, retailer’s products were integrated with Google search engine via shopping feeds. Advertisers list their product descriptions, images and prices with on the display page of Google search results and also via

In 2025, an ecommerce website is no longer merely a digital storefront—it’s the hub of continuous optimization, intelligence, and scalable business decisioning. For enterprises and fast-growing ecommerce firms, investing in the right platform, UX, and operations is only half the equation. The other half is integrating artificial intelligence across design, search, pricing, personalization, and fulfillment to drive superior margins, higher conversions, and sustainable customer loyalty. To stay competitive, ecommerce leaders should not only build their site with good design, navigation, and marketing, but also adopt layered AI optimization strategies. AIO (Artificial Intelligence Optimization) means optimizing system performance, inference latency, compute

In this very competitive internet marketing place. it needs a constant effort to generate traffic to your site when there are some many competitors vying for the same piece of the pie. With the growth of search engines and social media networking, it is very important that your business have the proper placement and branding on the Internet. Social media and online networking is the newest form of building authority, respect, and popularity. Social Media Channels like Facebook, Twitter, Pinterest, Youtube, Instagram, and Linkedin have thus become a very important source of generating traffic and awareness of your website. It is a very

It is now a requisite for any business to have an online presence with an ecommerce store front to offer their services and products to the customers all across the globe. There are feature rich e-commerce platform available in both open source and commercial e-commerce website solutions available in the market with simple basic features to fully functional robust feature-rich platforms. To find the right platform with all the feature and functions available for your business is a decision that must be taken with due appraisal of all the products available in the market. Here Is a List to Help

Google started their revised Panda Algorithm change, called Panda 4.0 update , it is designed to punch low-quality content. Panda 4.0 is seemingly a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today. According to industry pundits Ebay may be a big loser for this round. Other affected site are PR websites like PRWeb.com, PR Newswire, BusinessWire and PRLog, all seem to have lost significant rankings in Google. Once again the site owners ask the question “what should one

Ecommerce means selling products and services online which is a rapidly growing with the rise of smartphones and tablets. We have presented some tips for starting, managing and launching an ecommerce business and website online below: Branding:  What is your brand identity? What are your products & services? Who is your target audience? What is unique about shopping on your website? All these elements including brand’s name, logo, communication style and other visual elements define your brand identity. These can be created with the help of marketing consultant. Design: The first and foremost need is to have a website. How it looks,

Google has the largest share of global internet search with over 80% of searches worldwide. If you want your website to get rank higher and optimize it for organic search web traffic,  a deep understanding of Google and  evolutionary changes to its search algorithm is critical. Google’s Hummingbird, Panda and Penguin updates to its algorithm has given SEO experts all over the world many a sleepless nights affecting ranking based on 200 on-page and off-page SEO factors. But What is an Algorithm? In common terms an Algorithm is a set of rules that a program must follow in its execution. In