Deepak Wadhwani

Table of contents: What is a buyer persona? Why are buyer personas important? Types of buyer personas Step by step guide on how to create B2B buyer personas Conclusion What Is A Buyer Persona? A buyer persona represents your ideal client decision-maker. As you develop your buyer persona, address every aspect and issue that can influence how, when, and why anyone will buy. These factors include information about demographics, behavioral patterns, motivation, and goals. Here is an example of a persona by hubspot. Why are Buyer Personas Important? Personas can be considered marketing code for “knowing your audience.” When you

Table of contents: Costco’s business model Costco’s target market How Costco can increase its ecommerce sales Conclusion In today’s rapidly evolving ecommerce landscape, accelerating online revenue isn’t just about offering bulk prices or competitive shipping—it’s about embedding intelligence across every customer touchpoint. Leading retailers like Costco are now looking beyond traditional omnichannel improvements toward leveraging AI-driven personalization, predictive analytics, and membership-based loyalty optimization to lift conversion rates, average order value, and lifetime customer value. For example, the most forward-looking ecommerce strategies now combine: Smart recommendation systems that improve product discovery and cross-selling, especially in large catalog environments; Dynamic pricing &

Table of contents: What is Google Shopping? How does Google Shopping work? Can Google Shopping Help Your Ecommerce Store? Google Shopping Ads Best Practices Conclusion What Is Google Shopping? Google Shopping allows consumers to browse, compare and shop for products across a wide variety of brands and retailers. Google shopping helps businesses to advertise their products to a global audience. Google Shopping ads have rich product information, including product image, price, and name of the seller. They are shown to those customers who are already looking for the products you sell. For ecommerce businesses, Google Shopping ads are one of

Table of contents: Stick to a routine Start a morning self-care practice Start journaling Avoid multitasking Set up your workspace Make a ritual as part of your routine Take regular breaks Have a dedicated workspace in your home Decrease your screen time Get into a productive mindset Go outside if you can Have your leisure time Try Aromatherapy Dress for work Be choosy about what to listen to and watch Develop your social connections Set healthy boundaries Tips To Practice Self-Care Adjusting to a new routine and a new working environment can be challenging for many people who are working

Table of contents: Omnichannel Experience Data Analytics Digital Supply Chain Management Personalized Customer Experience Mobile Wallets Artificial intelligence Progressive web apps Voice search Conservative budget spending Direct-to-consumer growth B2B Ecommerce Trends B2B ecommerce refers to selling goods or services between two businesses using online channels. U.S. business-to-business (B2B) ecommerce transactions are expected to grow up to $1.8 trillion by 2023, according to Forrester. 95% of purchases will be made online by 2040. (Nasdaq) 44% of internet retail minutes were spent on a smartphone. (ReadyCloud) A quarter of B2B organizations allocate only 5% of their total budget to marketing (Statista) Spending

Table of contents: What is business branding? Why is business branding important? Different types of business branding Examples of successful business branding Conclusion What Is Business Branding? Branding is one of the most essential aspects of a business.   Branding becomes the identity of a company and distinguishes you from your competitors. Get an edge in increasingly competitive markets by adopting an effective brand strategy. 89% of B2B marketers say brand awareness is the most important goal 77% of B2B marketers say branding is crucial for growth Color improves brand recognition by up to 80% 60% of B2B brands say that

Table of contents: What is Drupal? Who uses Drupal? Why use Drupal for your business? Conclusion What Is Drupal? Drupal is free open source software that can be used to create and manage different kinds of websites. It includes a content management system and development framework. 1.6% of all websites on the Internet run on Drupal. (Source: w3techs) The Drupal community has 1.3 million members. (Source: Agiledrop) Drupal works in 100 languages. (Source: Twitter) 97% of users are satisfied with Drupal. (Source: FinancesOnline) Drupal has a 2.9% share of the CMS market. (Source: w3techs) You can use Drupal to create:

Table of contents: What is ecommerce marketing? Ecommerce marketing strategies to boost sales in 2021 Conclusion What Is Ecommerce Marketing? Ecommerce marketing is the process of driving traffic to your online store using various strategies to convert that traffic into paying customers. Having the right ecommerce marketing strategies are important for all businesses regardless of their size. By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. (Shopify Plus, 2019) By the year 2040, 95% of shopping will be facilitated by ecommerce. (Nasdaq, 2017) 51% of shoppers use Google to research a purchase they plan to make online

Ultimate Guide To Reputation Management Table of contents: What is online reputation management? Why is reputation management important? Online reputation management strategies you can use Conclusion What Is Online Reputation Management? Online reputation management (ORM) refers to managing, controlling and influencing an individual’s, group’s, brand’s or business’s reputation online.  Users research opinions and reviews about companies online before engaging with them on various sites and social media networks including Glassdoor, Trustpilot, Google My business,  Yelp, Linkedin, Facebook and many others.  Any company that has negative reviews or opinions can lose potential customers if it does not manage its reputation online.