Deepak Wadhwani

When developing a marketing strategy, your main concern should be matching your strengths to your customer’s needs. For example, if you sell a high-quality product or service, you should focus your marketing activity on bringing attention to that quality. In addition, you should make sure that your target market is aware of what you’re offering. To get a clearer picture of your marketing strategy, consider the following tips. Identifying customer pain points One of the keys to developing an effective marketing strategy is identifying the pain points of your target customers. While many prospects may have similar issues, the root

If you’re thinking of earning money from your website, you may be wondering What Are Google AdSense Rules? These rules apply to a wide range of activities, from asking visitors to click on ads to displaying ads only on pages with copyrighted content. Here are some common examples of prohibited activities. Read on to learn more. Also, check whether you violate any of these rules. By breaking them, you’ll be on the road to earning from your website. As digital publishers, content creators, and business owners increasingly depend on revenue from display ads and content monetization, knowing the Google AdSense

Shopify e-commerce is a web-based platform offering a wide range of features that are needed to manage an online store. This ecommerce platform comes with a unique and user-friendly design that makes it very easy to use and increase the chances of conversions. The features are: shopify templates, shopping carts, payment gateways, and web counters. This system comes with the ability to interface with the popular Magento framework. This allows your online store to be integrated with a variety of merchant services and tools including payment gateways, search engines, and email marketing campaigns. Pros and Cons of Shopify There are

Twitter has long been a place people get to know brands and learn about new products—79% of people on Twitter say they like to discover what’s new. Although it takes time and effort to grow a Twitter following, the result is an engaged community with whom you can share your latest product offerings, receive feedback, give updates, and join in the broader conversation.With Twitter collaboration, Shopify merchants can start using and benefiting from the Twitter sales channel, which lets merchants put their products directly in front of your customers on Twitter. You can connect with an audience already following and

Table of Contents What Does Retail Digital Transformation Mean? How to Achieve Omnichannel Retail? Conclusion The retail industry is ever-changing. Major retailers recognize that the market has become extremely competitive, owing in part to technology changes, demanding customers, and shifting shopping habits. Retailers who cannot adapt and respond to these difficulties are finding it difficult to thrive and survive in the sector. Those who are able to thrive in the sector are those that are strategically responding to and adapting to digital dynamics. These businesses provide a better retail experience for their customers, constructing contemporary retail supply chains, and, most

Table of Contents Introduction Why choose Pardot? Benefits of Pardot Conclusion Pardot helps marketers manage the entire sales funnel, from website visitors to qualified leads. It starts with lead generation, where a website visitor leaves their email address to obtain more information. Then, the system will assign the visitor to a sales rep for further communication. The software is flexible enough to handle a variety of types of campaigns, from lead nurturing to advanced analytics. To use the software, you need to be familiar with the terms used in marketing automation. Salesforce Pardot is a B2B marketing automation tool that