
Levi’s Brand Case Study: Direct-to-Consumer Ecommerce
Table of Contents: Introduction Expansion Plans Direct to Consumer Strategies Consumer Behavior Data Personalization Product Customization Artificial Intelligence Levi’s Mobile App Conclusion Introduction An exceptional pair of jeans never goes out of style, and while apparel has evolved over the years, denim as a wardrobe staple remains timeless. Founded in 1853, by Levi Strauss himself, Levi Strauss & Co. has dominated the retail industry for over a century. Levi Strauss’ net sales reached approximately 5.76 billion U.S. dollars in 2021. Levi’s focused on selling directly through its own channels, both online and in stores since the closures of wholesalers like








