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Data-driven marketing is the most effective ecommerce marketing strategy for collecting, analyzing and executing on insights from unstructured and multi-structured data that’s integrated from across the enterprise. “Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers.” Those who deal with ecommerce know how important performance is when it comes to the success in the user experience. Often times, it can be quite difficult to pinpoint how to improve this area. Millions of companies both small and large are realizing that being data-driven is absolutely crucial in the success of their business.

To launch, run and make your business successful, you need to have confidence and passion. Here are our 100 tips that can help small businesses to grow online: Unique content: It is imperative that the content you are providing should be fresh, unique, and accurate, which means absolutely no beating around the bush. The information should be to the point and easy to understood as well clear and concise. Position the content in the folds of hierarchy: Most relevant information should be placed at the top, along with the pictures or any other graphic illustrations that you are employing to

Launching an ecommerce business is a very complex task and involves a lot of steps which must be managed and planned professionally. Some of the steps to build, launch and grow your ecommerce business include Create a business plan Select your products and services How to source your products or services Branding Get a mobile friendly/ responsive website Competitive analysis Prepare a marketing plan including advertising Establish KPIs (Key Performance Indicators) Growth expansion plan – scale your business Ecommerce is evolving faster than ever with the rise of mobile commerce or m-commerce. Opening an online business involves numerous tasks and

Are you about to prepare for a tech related startup? If so, then you might want to reconsider the initial location of your particular startup interest in terms of cities that will provide you the most convenience possible in order to make your progression easier and more sustainable. You may think about ideas such as the average pay rate of that particular city or the rate of living within the city with reference to your current bank account. You want to make your startup as successful as possible, so you should definitely look beyond the horizons of overcrowded and too

The huge rise in ecommerce and mobile commerce (mcommerce) has made it essential for any business to have an online presence. From small businesses to large enterprises, in any vertical, online stores are a must-have to sell products and services online.  With the advancement of technology, consumers now prefer to shop via smartphones, tablets, iPhones and iPads because of new sophisticated mobile apps that enable them easy online shopping experience. Prepare yourself for 2016 with these top ecommerce trends and predictions: Data Driven Ecommerce Marketing Strategy: Data-driven marketing encompasses marketing decisions and actions based on consumer behavior. The main aim

The biggest problem that many websites are facing is that people who’re visiting are leaving and not returning or the ones that do visit, aren’t becoming subscribers or even consumers to that specific brand and product. It can be a daunting task to draw people in to your page and even more so when you’ve gone through all the work and effort to do so, but aren’t able to keep the crowd there as consumers or have them returning. If you’re unfamiliar with how to solve this problem or what’s caused it in the first place, then it’s time we

As a necessity businesses implement a number of internet marketing techniques to improve conversion rate on their website, which can inevitably increase sales and profit. Increasing your website’s conversion rate can seem like a difficult task, especially after you have spent countless hours perfecting every detail. If you want to increase conversion rate on your website then follow these simple conversion rate tips: A/B Testing: One of the more effective ways to increase your website conversion rate is to test which headlines or ads actually bring in the most returns. Running an A/B test of two campaigns can show you exactly

We would like to recap some website design trends that can boost your conversion rate in 2016. Conversion rate is one of the key factors for determining the effectiveness of your website’s user interface and user experience. (UI/UX). The website must be user friendly and easy to use. The checkout must be fast and the whole process in few clicks as possible. Even a 1% increase in conversion can be significant for any website. Here is a recap of some web design trends to boost conversion rates If you want to know more about web design trends discussed above, check

Online shopping and marketing has become a worldwide trend during the past two decades. Almost every physical store now gives you the option to shop through their online route which ultimately saves time, money, and you’ll be able to view the products in a larger variety. When you are developing an ecommerce website, it is important to focus on the different elements that will attract clients. The website should be consistent in terms of content, structure, and style, but it shouldn’t be too monotonous as the customer may not find it exciting enough.   The overall goal of an ecommerce

Online marketing is essential to companies worldwide from small businesses to large fortune 500 companies to promote and sell their products and services. The rise of mobile internet usage is rapidly changing consumer behavior and online marketing strategies. For the business to be successful, one must figure out the best ways to drive customers to their brand through search engines, advertising, content marketing, social media marketing,  email marketing and other targeted online marketing strategies. Online business not only starts with marketing, but must be carried over throughout the sales process, execution and support of the products and services as well. Here is our Ultimate Guide to Online Marketing: 1. Know Your Customers: With