
An Omnichannel Approach to Ecommerce
An Omnichannel approach is a modern approach to ecommerce. It offers customers a seamless shopping experience. Companies use omnichannel approach to improve their user experience. Omnichannel marketing offers a number of ways to the customers to engage with companies, be it mobile apps, websites, virtual catalogs or social media. This approach implies integration between communication, distribution and promotion on the backend. Services are accessed and purchases are made by the customers using landlines, desktops, smartphones, laptops & more and these channels are used by the people to interact with brands and companies. Omnichannel approach offers customers a cohesive user experience










