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2019 is finally here. After a hectic and change-filled 2018, the New Year finds pay-per-click marketers facing fresh opportunities and challenges. In this article, we are going to review some of the major trends we expect to dominate paid search in 2019 and what you should be doing to follow these trends. Face The Automation If you’re searching for the biggest buzzword that you’ll hear this year, look no further. “Automation” is on the mind of every PPC specialist, but there’s no real consensus on exactly what it means for their work. For some, automation is a harbinger of doom.

Google Assistant is a virtual “helper” which is installed as an app in smartphones and connected home devices, car dashboards, smart TVs, watches, and laptops. The traditional search landscape is gradually changing with the explosion of Google Assistant. We are moving past the system of search and scroll. Instead, we have started conversing with apps, smart speakers and assistants. You can buy tickets or book a taxi and engage with Google Assistant to get things done. As a business owner can use Actions on Google to create effective conversations between users and your 3rd-party fulfillment service. This era of voice

Wondering what’s ahead for your SEO strategy in 2019? Since Google is more focused on mobile-first indexing and site speed, SEO efforts in 2019 are most likely going to be in this direction. You need to know and work out an action plan for the upcoming trends in order to achieve success. Let us explore the top 5 SEO trends for 2019: 1. Mobile-first indexing To put it briefly, mobile-first indexing means the mobile version of your page is used by Google for indexing and ranking. Your Search Console might have already notified you that Google has started the process

The process of bringing new customers or clients to your business is called customer acquisition. A sustainable acquisition strategy is important for the growth of any business. You know your company is progressing and your investors are happy if you are able to attract new customers. A sign that your products and businesses are working is to get new customers. It is important to get and retain your customers regardless of whether only a few users pay a huge amount or lots of users are visiting your platform for free. If you are ready for more customers and your team

Magento is an open source, flexible, scalable and highly feature-rich platform for ecommerce websites and mobile apps. If you are thinking to build your Magento ecommerce store or want to update your existing Magento website, be sure to create the best user experience (UX) for higher customer satisfaction and increased conversion rates. The way visitors interact with your content and a detailed analysis of your website has to be performed to improve your Magento site performance optimization. Below are the techniques that can be followed to boost your website’s CRO: Make Use of a Strong CTA A strong call to

Many B2B companies transform leads into sales by implementing marketing automation as it helps to measure results and create highly personalized marketing strategies. Marketing automation makes the job of marketers easier and their campaigns more effective. Emails and social media are the main tools for automation that prove helpful in bolstering campaigns. Researches show that the most successful companies extensively use their marketing automation systems. Below are the top 10 tips that you can follow to improve your B2B marketing automation strategies: 1. Score Leads Lead scoring is one of the features of marketing automation that can have a huge impact

Online businesses need to do some research before choosing an ecommerce platform to sell their products and services. The level of pricing differs in many of these platforms in order to cater to a wider range of ecommerce businesses. Free versions are also provided by some of them. However, fewer special features and add-ons come at a low cost. Therefore businesses may have to pay a little more to fulfill the specific needs or to get all the features that are required for their ecommerce business. Below is the review of the top ecommerce platforms including all the important factors

Paid search advertising is an essential part of any online marketing campaign. In PPC advertising, an advertiser pays for every click based on the bid price the search engine gives to any given keyword. PPC campaign involves monetary commitment from the advertiser. In effect, an advertiser has to pay for advertising on sites and search engines like Google, Bing & Yahoo. The top paid search online advertising platforms include: Google Adwords Yahoo Search Marketing Bing Adcenter Facebook Ads Ecommerce Marketplace Ads Media Buys Shopping Feeds Video Ads We have summed up top 10 paid search marketing strategies for 2019 to

Technology has impacted ecommerce faster than ever and has opened new opportunities for businesses to succeed online. It has transformed the way consumers connect with brands and has empowered them to find products & services easily and quickly. Customers can find the best deals and track their orders with new ecommerce technologies. Here are the top 10 ecommerce technologies which have changed the way people do business online: 1. Online Marketplaces (Google Shopping, Amazon) Online marketplaces enable sellers to sell their products and services to customers from a large platform. Online industry giants like Amazon have deployed Kiva robots to

Ecommerce is growing faster than ever. According to a Statista report, e-commerce websites hit around $2.3 trillion in sales in 2018 and are expected to reach $4.5 trillion in 2021. In the United States alone, e-commerce websites represent almost 10% of retail sales, and that number is expected to grow by nearly 15% each year. Amazon is expected to dominate the market as it is doing today. Its share of online retail sales has rocketed from 23.1% in 2014 to 35.7% in 2017. In 2018, it accounted for 39.7% of the market share and is expected to reach 50% by