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Ultimate Guide for Measuring Marketing Performance- KPI’s

Deepak Wadhwani July 12, 2021

Table of Contents Introduction Key performance indicators(KPIs) are important indicators for tracking the company’s progress in achieving strategic and operational goals. These are the basic goals of an organization to ensure that they stay up and monitor growth. 95% of leading marketers agree that “to be truly important, marketing analytics KPIs must be tied to broader goals.” 75% of leading marketers who use machine learning to drive marketing activities said they are satisfied with how KPIs inform and influence decisions across the enterprise. 63% of leading marketers agree that they are using KPIs to develop a single, integrated view of

Clutch Names PROS Top Drupal Developer in San Diego California for 2021

Zahoor July 8, 2021

We are excited to announce that Clutch awarded our expertise as one of the top web development companies and named PROS as Top Drupal Developer in San Diego! At PROS, we help companies achieve their goals through data-driven digital products. We’re a marketing and technology company that provides software development, digital marketing, UI/UX design, SEO, and more. Since 1996, we’ve been delivering scaled and customized tech solutions to small businesses and global enterprises. We have experience working in various industries, including finance, e-commerce, real estate, healthcare, government, and more. Our award-winning team is proficient in modern technologies and methodologies to

The Ultimate Guide to Shopify SEO

Deepak Wadhwani July 7, 2021

Table of Contents What is Shopify SEO? Built-in Shopify SEO Features Best Practices for Your Ecommerce SEO Strategy Shopify Search Engine Optimization Quick Tips Conclusion Shopify e-commerce empowers online retailers to establish and sell products via an online store while enabling in-person sales through Shopify POS. Elevating your Shopify online store’s visibility on Google, Bing, Yahoo, and other search engines is crucial for brand exposure. Optimizing your Shopify store is essential for achieving top search engine rankings and improving customer discovery. Shopify SEO involves refining title tags, meta descriptions, URLs, webpage content, product details, collection pages, and creating descriptive alt

Peloton Ecosystem – Virtual Connected Fitness

Deepak Wadhwani July 7, 2021

Table of Contents About Peloton The Peloton Ecosystem Fitness Gamification Gamifying Fitness: The Leaderboards Conclusion Although COVID-19 is undoubtedly a global crisis but it can be attributed to the acceleration of the digital transformation of our world for several years in just a few months. We have seen significant growth in areas such as online grocery shopping, video calling and streaming services from Zoom, Doordash, Walmart.com, Amazon, Netflix, Etsy and many more. Peloton is an American fitness equipment and media company headquartered in New York City. It was founded by John Foley in 2012 and launched in 2013 with the

How To Successfully Achieve The Marketing Funnel

Deepak Wadhwani July 1, 2021

How To Successfully Achieve The Marketing Funnel The marketing funnel, also known as the purchasing funnel or customer-focused funnel, is a customer-focused marketing system that exemplifies the theory that the customer reaches the buying point at one stage, typically after a buying decision, and then again later on in the process as the buyer makes repeated purchases. This is true for all marketing models, but particularly true in multi-stage marketing systems such as MLM (multi-level marketing) and network marketing. Although most network marketers I know are committed to continual marketing and recruiting, it is easy to see the costs involved

How to Optimize Your Internet Marketing Funnel

Deepak Wadhwani June 16, 2021

TABLE OF CONTENTS What is funnel optimization Why is funnel optimization important How to optimize your internet marketing funnels Know your audience Use an omnichannel approach Setup Google Analytics goals Analyze your landing pages Reviews and customer stories Create valuable content Referrals and retention Conclusion What is Funnel Optimization? Funnel optimization is a process of streamlining your marketing funnel for achieving the high conversion rates, acquisition, and retention of customers. It is a tactical approach to conversion rate optimization that increases the conversion rate of leads.Research by Marketo shows that 50% of prospects aren’t ready to make a buying decision,

Seven Omnichannel Trends for your Business in 2021

Deepak Wadhwani June 16, 2021

Table of Contents 1. Personalization of Ads and Marketing 2. Augmented Reality AR Applications 3. Mobile Integration 4. Use Video Content 5. Shoppable Videos 6. Contactless Transactions 7. Chatbots 8. Applying Customer Data offline 9. Conclusion In today’s exponentially progressing economy, staying updated with the latest developments, changes, and trends is highly essential. Here are seven strategies that will help you keep up with the future of omnichannel marketing. Personalization OF ADS AND MARKETING According to a report by HubSpot, 79% of the customers stated that personalized customer service is more significant than marketing. When your organization opts for an

A Marketing Mix That captivating Your Target Market

Deepak Wadhwani June 12, 2021

Marketing strategy is an important process which will help an organisation to focus its limited financial resources on the most lucrative opportunities to boost sales and attain a sustainable competitive edge. Marketing strategy is used to attract new customers, enhance brand awareness and position the organisation in the marketplace. For many companies, marketing strategy consists of integrated marketing plans (which integrate different elements such as advertising, public relations, promotions, direct mail, distribution, and sales) as well as one or more specific marketing programs. The purpose of this is to acquire new customers and maintain existing customers while also challenging the

Internet Marketing for Lead Generation B2B & B2C

Deepak Wadhwani June 10, 2021

At PROS, we specialize in high-performance internet marketing services designed to generate qualified leads and accelerate revenue growth. Whether you operate a SaaS platform, a service-based business, or a B2B and B2C e-commerce store, we create marketing systems that consistently attract, nurture, and convert customers. As a full-service internet marketing company, we don’t just bring traffic — we bring results. Why Businesses Choose Our Internet Marketing Service Modern businesses need more than visibility — they need measurable growth. Our team combines data-driven strategies with cutting-edge analytics to ensure every marketing dollar contributes to revenue. Modern businesses need more than visibility

The Ultimate Guide to Optimizing Ads

Deepak Wadhwani June 4, 2021

Table of Contents What is Ad Optimization? Why is it Important To optimize Ads? What are the various Ad platforms? How to Optimize Google Ads and Facebook Ads? 1. What is Ad Optimization? Ad optimization implies creating and improving relevant advertisement campaigns for higher ROI based on best practices and data metrics including KPIs on various ad platforms including : Google Ads AdRoll Bing Ads Facebook ads YouTube Video Campaigns Instagram Ads Twitter Ads LinkedIn Ads Yelp Ads Reddit Ads KEY STATISTICS 95% of ad clicks on mobile devices go to Google Ads’ campaigns (WebFX, 2021) US social media ad