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Table of Contents Introduction The Yahoo search engine Bing has drastically changed the search landscape since the early days of the internet. In the beginning, the big three search engines were Google, Bing Yahoo, and others, laying the foundation for how we use search engines today. Search engines bring together the best of search, including images, videos, news, maps, and people in your social networks, to help you spend less time searching and more time doing. For executives and digital strategy leaders, understanding the evolution of search engines is no longer just background knowledge—it’s a map of how buyer behavior,

One of the best ways to improve your business is to invest in an Internet Marketing Automation System. These programs automate the sending of emails to your customers, collecting data, and reporting on campaigns. Using this software will also allow you to connect with your customers on a more personal level. This will increase your sales and encourage them to buy more. Moreover, it will be easy for you to use the system for your business, making it ideal for all types of businesses. Customer experience mapping In a recent study by Millward Brown Digital, more than half of US

Content is known to be the new currency and is shared between people of common interests & goals. As in today, you can buy some impressions by spending some money but definitely you can’t buy organic visibility or you can’t convert those impressions that you have bought by spending money into social conversions. But today organic traffic leads the market and can earn you a lot of money. We are at a stage in the internet world where content is known to be the new currency and also the key to success. Here are 5 reasons for which content is

If you want more website traffic, it is important to update your content. Content that is old and outdated is of little value and useless. Getting your content updated sends powerful relevancy signals to Google and will boost traffic over time. Infographics are a great way to increase awareness of your company or product. It is important to hire a professional to design them, however. Listed below are 4 tips to increase traffic to your website. Blog content Whether you’re running a blogging campaign or simply looking for better ways to engage your audience, blog content can play a key

Driving traffic to your website is a major challenge. Here are some tips to help you boost traffic via search engines like Google, Yahoo, Bing and social networks like Facebook, Twitter, Youtube & Blogs. Below we have mentioned some of the basic key points that you must take care of in order to drive traffic to your website or blog. 1. Search Engine Optimization (SEO) One of the first things is to optimize your blog or website content for  search engines to help you increase organic traffic to your website. Organic traffic is the most effective as it is the

Companies from large corporations to small businesses now compete to maximize their exposure on search engine results (Google, Yahoo/Bing & more ) and spend a lot of time, money and effort  to maintain their search rankings via online marketing including media buying, search engine optimization (SEO ), paid search and content (blogs, video, images ). A top ranking can mean a lot of business flowing to them from visitors looking for products and services. A US government report projects  Online /Ecommerce business just for the retail sector at beyond $200 billion for the fiscal year 2012. A big portion of

The word “brand” is derived from the Old Norse ‘brandr’ meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products. The idea of branding grew out of the need to differentiate ones owned property or product from others in order to either keeping it safe or trading it for profit. Your company branding in the current times is not much different, the company name, its logo, its product design and slogans all are part of the overall perception of an entity doing business in global markets and keeping it uniquely identifiable for

Table of Contents: Why Are E-Commerce Metrics and KPIs Important? How do you choose the metrics or key performance indicators to use? How often should you check your Ecommerce Metrics and KPIs? What are the 15 Key Metrics and KPIs? Why Choose PROS? Conclusion Metrics and key performance indicators (KPIs) are critical components of every e-commerce marketing plan. These measurements indicate the success of your website, and by analyzing them, you may determine the areas of improvement for your business. E-commerce Metrics, a key indicator of the performance of any e-commerce business or website, play an important role in measuring