
What Is Customer Lifetime Value (CLV) and How Do You Measure It?
Table of Contents Introduction What is Customer Lifetime Value (CLV)? Why is Customer Lifetime Value Important? Examples Steps to Measure Customer Lifetime Value Improving Customer Lifetime Value How to measure customer lifetime value CLV The Benefit of Customer Lifetime Value Conclusion Introduction In today’s competitive business landscape, knowing how to measure CLV can be a game-changer, enabling you to make informed decisions and drive sustainable growth. Customer Lifetime Value, often referred to as CLV or LTV (Lifetime Value), is a fundamental concept in marketing and business strategy. It represents the total value a customer brings to your business throughout their









