
Ultimate Guide to Google’s Universal Commerce Protocol (UCP)
Table of Contents Introduction Every time you go online shopping, you browse clothes, compare prices, and quality, and this is all part of the digital process of searching and browsing on websites. The basic steps are to type a search query, click and browse a store, add products to your cart, and then check out. Now, Google has introduced a major update called Universal Commerce Protocol (UCP).With UCP, Google Shopping product listings become available directly within AI experiences. This AI agent will enable intelligent AI assistants to act on customers’ behalf, whether it’s finding products or purchasing them all without










