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What Is Marketing Automation? Marketing automation allows companies to streamline their lead generation, automate lead nurturing, assess marketing tasks, and workflows to improve efficiency and boost sales faster. Marketing automation is growing rapidly and is one of the most important trends in digital marketing. According to recent studies, marketing automation on average drives up to

The impact of the pandemic has been seen across all industries. There will be a “new normal” for the economy and regarding consumer behavior for the post-COVID-19 world, which necessitates the shift in strategies. Top COVID-19 Search Trends Business models have been overturned as digital transformation has now been actualized and realized across all industries.

The pandemic is evolving and with it is an increase in orders, disruptions in supply chains, changes in customer behavior, closures of the store, and more, all of which is affecting your B2B business. Ecommerce has seen a significant impact and here we discuss the challenges of COVID-19 on B2B e-commerce, solutions as well as

Global business has been hit hard by COVID-19 and that is going to have a cumulative effect on your digital marketing activity. Focus on the following five major areas to lessen the existing influence on your business and boost growth. 1. Re-Assess Your Channel Mix Your traffic channel mix will continue to be constant during

Table of Contents  Introduction What is Shopify Great for? Why You Should Hire Shopify Developers? What to Look for in Shopify Developers? Benefits Of Shopify for Creating an Online Store for Your BusinessConclusion The business situation of ecommerce has completely changed as products are being showcased by the retailers online instead of brick-and-mortar stores. Such

Ecommerce marketing is the comprehensive process of promoting your business and creating an online presence of your website. It’s not just about getting visitors to your site but to entice them into becoming a customer. Customers look for many websites online before making a buying decision.  The focus of your ecommerce marketing strategies should be

Businesses can earn a larger portion of the expenditure of their customers by setting up efficient cross-selling and upselling methods as part of an effective B2B ecommerce site scheme. B2B companies can drive return on investment from digital commerce by using effective ecommerce methods. B2B companies need to work on their technology and business processes

The COVID-19 pandemic has affected countries, economies, people, and businesses worldwide with shopping being one of the most affected areas. The retail industry is bearing the brunt of this unexpected crisis and retail businesses are trying to deal with it by figuring out workable methods to ensure continuity of the business. Retail has been radically

All kinds of businesses are profoundly impacted by the current coronavirus situation. The consequences for the global economy following the Great Financial Crisis in 2007-2008 were bad but what follows the pandemic are even worse with a brief interruption of some businesses and events slowing down for others. It is impossible to say accurately what

The havoc wreaked by the COVID-19 pandemic globally has lead innovators to look for new ways to contribute to the overall response against the crisis. DIY ventilators, face masks, and face shields are created for the healthcare workforce by various universities. Some creative innovators are altering their existing products so that they can be used