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Marketing decisions cannot be based on intuition. Instead of guessing or assuming what will make people click and convert, run an A/B test also known as a split test. Audiences behave differently and what works for one business differs from what works for another – all of this makes A/B testing valuable. However, the complexity of A/B tests could lead you to make inaccurate assumptions. Below is the ultimate guide, explaining all about A/B testing and how to do it before, during, and after data collection to help you make the best decisions from your results. What Is A/B Testing?

A customer goes through different stages of the sales funnel and a marketer’s job is to provide them fuel to move through each stage along the funnel toward a purchase. Sales funnel been central to marketing for ages and might look different based on factors such as your industry, business model, product, pricing, and audience. A content funnel, expert distribution, and value coordinative in your identity are required whether you are a large or a small software house. Below are the eight steps to plan your content funnel: 1. Make A Content Funnel Sketch Ask yourself some basic questions like

What Is Marketing Automation? Marketing automation allows companies to streamline their lead generation, automate lead nurturing, assess marketing tasks, and workflows to improve efficiency and boost sales faster. Marketing automation is growing rapidly and is one of the most important trends in digital marketing. According to recent studies, marketing automation on average drives up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase in conversions. 91% of marketing automation users agree it is

The impact of the pandemic has been seen across all industries. There will be a “new normal” for the economy and regarding consumer behavior for the post-COVID-19 world, which necessitates the shift in strategies. Top COVID-19 Search Trends Business models have been overturned as digital transformation has now been actualized and realized across all industries. The search landscape is also adapting with a rise in searches in some industries and the traffic has been driven online due to the shutting of physical stores. Many industries are facing some of the toughest times they have ever handled. 1. Travel One of

The pandemic is evolving and with it is an increase in orders, disruptions in supply chains, changes in customer behavior, closures of the store, and more, all of which is affecting your B2B business. Ecommerce has seen a significant impact and here we discuss the challenges of COVID-19 on B2B e-commerce, solutions as well as opportunities. Move Your Customers Online Encourage your customers to shop online to reduce physical contact and guarantee business continuity. Some customers are used to shop online but many others need a push. Let your customers know that your web store is operational online, help them

Global business has been hit hard by COVID-19 and that is going to have a cumulative effect on your digital marketing activity. Focus on the following five major areas to lessen the existing influence on your business and boost growth. 1. Re-Assess Your Channel Mix Your traffic channel mix will continue to be constant during a typical year, despite any big changes in approach or budget. But, the way traffic is hitting websites has been changed by the pandemic. Begin with analyzing your channel report and then source/medium to find any changes in where your traffic is coming from. Specific

Table of Contents  Introduction What is Shopify Great for? Why You Should Hire Shopify Developers? What to Look for in Shopify Developers? Benefits Of Shopify for Creating an Online Store for Your BusinessConclusion The business situation of ecommerce has completely changed as products are being showcased by the retailers online instead of brick-and-mortar stores. Such ecommerce stores in which aesthetics and functionality merges are needed now. That is where Shopify and Shopify Plus come in as it offers excellence and effectiveness with simplicity and rich features. Hire dedicated Shopify Plus developers from PROS Internet marketing agency. What is Shopify Plus

Ecommerce marketing is the comprehensive process of promoting your business and creating an online presence of your website. It’s not just about getting visitors to your site but to entice them into becoming a customer. Customers look for many websites online before making a buying decision.  The focus of your ecommerce marketing strategies should be to convert visitors into sales. Here are the top 10 e-commerce marketing strategies for your business that can help to stay ahead of the competition: 1. Optimize Your Site For Search It is important to focus on SEO strategies to increase your Google organic traffic.

Businesses can earn a larger portion of the expenditure of their customers by setting up efficient cross-selling and upselling methods as part of an effective B2B ecommerce site scheme. B2B companies can drive return on investment from digital commerce by using effective ecommerce methods. B2B companies need to work on their technology and business processes to flourish in the digital age. The most apparent and instant ROI driver to the effective execution of B2B Ecommerce is an enlarged part of a customer’s wallet. B2B businesses can apply B2C Ecommerce best practices and grow each customer’s total expenditure to grow the

The COVID-19 pandemic has affected countries, economies, people, and businesses worldwide with shopping being one of the most affected areas. The retail industry is bearing the brunt of this unexpected crisis and retail businesses are trying to deal with it by figuring out workable methods to ensure continuity of the business. Retail has been radically influenced due to home quarantines and shutting of stores globally leaving customers with no choice but to go for online shopping. There is a shift in shopping patterns and consumer behavior with consumers getting more and more comfortable with ecommerce as their primary shopping channel.