10 Questions to Ask Before Hiring an Ecommerce Developer

If you have decided to set up an ecommerce store and you don’t possess a lot of technical know-how, hiring a good ecommerce developer should be first priority for you. Launching an online store can be challenging for small businesses, a professional with right skills and experience can make a big difference for your online ecommerce business. We have tried to compile a list of 10 questions to assist you with the selection process: 1. What ecommerce software do you use to build online stores? There are all kinds of ecommerce solutions available in the market, a research on this topic

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10 Reasons Why Every Ecommerce or Online Business Websites Need a Digital Marketing Consultant

Digital marketing strategy is one of the most important aspects of ecommerce and can be defined as implementation of methods for marketing your business or website online. Digital marketing involves various tactics including Search Engine Optimization (SEO), Social Media Marketing (SMM), Press Releases (PR), Search Engine Marketing (SEM) and content marketing to get traffic, convert into customers and finally engage them. Digital Marketing and Online Advertising can be a daunting task for any ecommerce website. The Marketing Director, owner or a team, more often than not, may be given the task of managing more than one marketing channels at one

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Importance of a Blog for Your Ecommerce Website

Ecommerce websites can surely get extra benefits by adding a blog. Nevertheless, before you add a blog to your website, many things need to be thought of carefully. Magento is an open source e-commerce platform that enables highly feature rich state of the arts, scalable, functionality, and flexible content management system to e-commerce websites. Below are some of the most important benefits of a blog for an ecommerce website that will provide a clear picture. Better Communication with Customers: Your blog is a platform for you to reach out to your customers. It facilitates a healthy interaction between customer and vendor. This is

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Top Surprising Words That Get Content Shared On Social Media

If you are thinking, how important can words be to increase traffic to your website, think again. Words that you use in your content or whatever you write go a long way to determine how much social media traffic you will be receiving. Take Facebook as an example. If you want more people to be engaged in your posts then use words like “when,” “tell us,” and “discounts.” These words will help you get more traffic and hence, more likes and shares to your site. But if you use words like “promotion,” or “contest”, the effect will be just the

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The Definitive Guide to Conversion Rate Optimization (CRO)

Conversion Optimization or Conversion Rate Optimization (CRO) is the technique of creating an experience for a website or landing page visitor with the objective of increasing conversions of visitors into customers.  Most web traffic to your ecommerce website may not convert into a customer including sign ups, buy your products, call your company or download your info. Converting web traffic into customers requires conversion optimization techniques including A/B testing, landing page optimization and a comprehensive marketing strategy to target your demographic. In order to improve conversions, one must tweak, modify and test the way your web pages look, the colors,

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15 Content Types That Can Drive More Traffic to Your Websites

Content writing involves many parameters other than writing. It involves content marketing, launching your blog and the craft of producing good content. To keep things interesting and to ensure that you have content that will get more traffic, make sure to add new types of content. Keep it fresh, targeted for greater conversion rates and improved search engine optimization (SEO). Here are some ideas you can use for your blog to churn up new content regularly. 1)    Infographics: Infographics is a visual image such as diagram or a a chart used to represent data or information. Infographics are a great way

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Tips to Avoid Google Algorithmic Penalty

Google penalty refers to a negative impact on a website’s search engine rankings based on Google algorithm updates including major algorithms like Panda, Penguin and Hummingbird. Be careful of incurring search engine penalties because it can significantly reduce your website traffic. Avoid an algorithmic penalty and stay in Google’s good side to get better results in search engines and keep your business running. There are two types of search engine penalties – manual and algorithmic. Manual penalties happen when a Google decides that you need to face penalty and send you a Google Webmaster Tools notification accordingly. Algorithmic penalty occurs

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TurboTax Free Online Tax Filing – An Ecommerce Example of Software as a Service (SAAS)

  TurboTax is a leading Software-as-a-Service (SaaS) suite of offerings which makes online tax filing easier and faster. With the help of experts and the best tax software in the market, TurboTax guarantees you maximum tax refund. Keep your documents close and answer some basic questions and you are done. TurboTax claims 100% accuracy and delivering maximum refund ever. TurboTax does most of your work to save you time and energy and ensures that everything is in order. Take few minutes to answer their questions about your lifestyle, profession, investments, assets, marital status and the like, TurboTax will take care

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Top Reasons to Start Affiliate marketing for Ecommerce Websites

  What is Affiliate Marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players : the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized

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Impact of Mobile Advertising on Consumer Behavior

Introduction In the ever-evolving landscape of marketing, mobile advertising has emerged as a powerful force reshaping consumer behavior. With the exponential growth in smartphone usage worldwide, businesses are increasingly turning to mobile platforms to reach and engage with their target audiences. The impact of mobile advertising on consumer behavior is profound, influencing purchasing decisions, brand perceptions, and even societal trends. This essay explores the multifaceted effects of mobile advertising on consumer behavior, delving into how it shapes preferences, fosters brand loyalty, and drives innovation in marketing strategies. Through an examination of various studies and industry trends, we uncover the significant

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