Deepak Wadhwani

Many small businesses and large corporations depend on ecommerce for a significant portion of their revenues. Its important that their ecommerce technology and marketing is optimized to ensure success. Top ecommerce websites are simple on the frontend but might highly sophisticated on the backend. The goal is to deliver the best user interface and user experience with fast loading time, easy navigation on all devices mobile/tablet/desktop and search optimized URLs. Also,  personalization of content that is relevant to the user with integrated marketing. Website Search: By placing a Search box on top of website that is is easy to find

Magento 2 has been released after many years of development in order to make it more robust and scalable. It’s a major development in the world of ecommerce since Magento is the most popular ecommerce platform on the internet. This is an important release of Magento and their giant ecosystem of online merchants, partners, and developers. What is Magento 2? Magento is now the most powerful platform that allows businesses and brands from B2C to B2B industries deliver shopping experiences quickly and easily and interact with customers in omnichannel. Magento 2 is quite updated with a better user interface and

Data-driven marketing is the most effective ecommerce marketing strategy for collecting, analyzing and executing on insights from unstructured and multi-structured data that’s integrated from across the enterprise. “Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers.” Those who deal with ecommerce know how important performance is when it comes to the success in the user experience. Often times, it can be quite difficult to pinpoint how to improve this area. Millions of companies both small and large are realizing that being data-driven is absolutely crucial in the success of their business.

To launch, run and make your business successful, you need to have confidence and passion. Here are our 100 tips that can help small businesses to grow online: Unique content: It is imperative that the content you are providing should be fresh, unique, and accurate, which means absolutely no beating around the bush. The information should be to the point and easy to understood as well clear and concise. Position the content in the folds of hierarchy: Most relevant information should be placed at the top, along with the pictures or any other graphic illustrations that you are employing to

Launching an ecommerce business is a very complex task and involves a lot of steps which must be managed and planned professionally. Some of the steps to build, launch and grow your ecommerce business include Create a business plan Select your products and services How to source your products or services Branding Get a mobile friendly/ responsive website Competitive analysis Prepare a marketing plan including advertising Establish KPIs (Key Performance Indicators) Growth expansion plan – scale your business Ecommerce is evolving faster than ever with the rise of mobile commerce or m-commerce. Opening an online business involves numerous tasks and

The biggest problem that many websites are facing is that people who’re visiting are leaving and not returning or the ones that do visit, aren’t becoming subscribers or even consumers to that specific brand and product. It can be a daunting task to draw people in to your page and even more so when you’ve gone through all the work and effort to do so, but aren’t able to keep the crowd there as consumers or have them returning. If you’re unfamiliar with how to solve this problem or what’s caused it in the first place, then it’s time we

As a necessity businesses implement a number of internet marketing techniques to improve conversion rate on their website, which can inevitably increase sales and profit. Increasing your website’s conversion rate can seem like a difficult task, especially after you have spent countless hours perfecting every detail. If you want to increase conversion rate on your website then follow these simple conversion rate tips: A/B Testing: One of the more effective ways to increase your website conversion rate is to test which headlines or ads actually bring in the most returns. Running an A/B test of two campaigns can show you exactly