Deepak Wadhwani

Internet advertising has become comparatively popular and Google advertising is one of the largest platforms on the internet. Google Advertising is highly scalable, which is why many businesses spend millions of dollars per year on it. There are some steps involved before creating and managing advertising campaigns. The good news for Google adverts is we have a lot of tools and functionalities that can be used to advertise our products and services over internet including ecommerce for Google shopping. Ecommerce websites can definitely increase their reach and benefit from Google shopping ads. Here you can find out how business could

A pipeline of Leads is important for any business whether its B2B or B2C. After lead generation, one must start qualifying and converting those leads into customers. This process starts with understanding the lead, segmenting it and nurturing in a sequence using marketing automation.  Marketing automation helps you better  to target your leads with relevant messages. Marketing automation platforms such as Hubspot, Infusionsoft, Marketo, Exacttarget (Salesforce Marketing Cloud) can help you convert leads into customers. Here is a list of tips to help you convert leads into potential customers using marketing automation : Sequence of Email Marketing Campaigns or Drips: Good email marketing essentially turns your leads

Advertisers today understand the power of online marketing. One of the most efficient methods of marketing is remarketing or retargeting, which refers to an intelligent way of connecting with visitors who do not make an enquiry on their first visit. Adopting the remarketing strategy means positioning targeted ads to the audience who have previously visited the website. People who do remarketing in a wrong way or consider remarketing less effective way have a very poor understanding about its powers. Platforms that offer remarketing include Google Adwords, Adroll, Perfect Audience, Bing ads, Facebook and many other 2nd tier ad platforms. Remarketing can

  Mobile Marketing is the fastest growing segment in online marketing strategy for all types of businesses. The amount of users on smartphones and tablets continues to skyrocket with the growth of mobile technology. According to CNN,  mobile users have rapidly increased for the last 5 years and account for 55% of overall internet traffic which has pushed website operators to make their sites mobile friendly or responsive. In fact, last year, Google announced mobile-friendliness as a ranking signal for search engine optimization (SEO).  It’s highly recommended for any online business to have a website that is easily rendered and readable on mobile devices,

Developing innovative ecommerce conversion strategies can be tough but will ultimately pay off with higher sales, better conversion and more orders when implemented correctly on your ecommerce website. No matter how successful your ecommerce website is, you should always be brainstorming for ways to improve it.  One of the most important pages in an ecommerce website is the page that displays products by type or category. These categories show products that are related to each other and are the most efficient way of grouping products. An ecommerce category page is one of the most important pages of an ecommerce website designed carefully to

Triggered emails are the forms of email marketing messages which are sent automatically based on an event or a date.  Triggered emails enable marketers to deliver relevant, timely, and personalized messages automatically to prospects based on their immediate interests. Automated triggered emails are an excellent way to build subscriber engagement. It not only increases email performance but also conversation rates. Once set up, triggered email campaigns reach out to individuals or customers very efficiently and easily and prospects throughout the sales cycle. Please call us at 619.567.9322 to know more about Triggered email marketing and other internet marketing strategies or contact us today for

What:  Affiliate Summit East 2016 When:  Sunday, July 31 to Tuesday, August 2, 2016 Where: New York Marriott Marquis, New York Description: Affiliate Summit East 2016 is taking place from Sunday, July 31 to Tuesday, August 2, 2016 at the New York Marriott Marquis in New York City. The conference and tradeshow offer attendees: Three tradeshow areas packed with affiliates, merchants, networks, vendors, digital agencies, technology providers and traffic sources Multiple tracks of relevant educational sessions delivered by industry experts Great selection of networking events Sophisticated online technology tools to help you connect with other attendees at the conference before, during

We all know the importance of that very first impression we make on someone. The way you were dressed, how you talked or shook hands, will help form someone’s overall impression of you, all based on the thing they noticed first about you. Same goes for an ecommerce business, a beautiful, creative or unique window of a store is more likely to invite customers in, than a boring one. It’s what they can see about you, and if it doesn’t intrigue them, chances are, they won’t ever buy something in your store. Well, the rules apply to the virtual world, too.

Mobile apps are essential and beneficial for any kind of business in a variety of ways. Some apps are designed to help employees be more productive and efficient while other are more convenient for customers. There are a number of functions, features and usages that you will need to carefully weigh the pros and cons while developing the best app for your business. These are some of the best tools you should utilize when creating a mobile app for your business. Mobile App Development Tools: Alpha Anywhere: Alpha Anywhere is a windows based integrated development environment (IDE) that can be