Deepak Wadhwani

Google AdWords is Google’s advertising platform which enables advertisers to promote their content, brand, website, products using search,  YouTube video,  doubleclick media,  display ads,  shopping feeds etc. to generate leads and acquire new customers. Ecommerce businesses who want to display their ads on Google and its advertising network needn’t wait for organic search engine rankings to increase Web traffic. The basic principle on which AdWords works is that you only pay when someone clicks on your ad. It’s called PPC advertising (Pay-Per-Click). So for anyone that’s trying to advertise their products, the PPC is a short cut and greatly minimizes the risk

Marketing effectively on the internet requires experience in online technology as well from web based services integration of Google analytics to A/B testing and user behavior software in order to properly measure and improve results. Developing an Internet marketing strategy is one of the most important aspects of any business and can be defined as execution of various methods for marketing your business or website online. Internet marketing involves various strategies including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and content marketing to acquire traffic, convert into customers and finally engage them. Digital Marketing and Online Advertising

Marketing is changing at its fastest pace ever with the emergence of mobile devices influencing consumer behavior in online and offline marketing channels. Top ecommerce businesses are moving away from bulk, “push”-based marketing to a more personalized approach that identifies with b2b & b2c customers, through several channels and devices. The effectiveness and return on advertising spend (ROAS) of print media, television ads, and batch and blast email campaigns are declining. There is a huge opportunity for omni-channel marketers since consumers are already engaged on multiple channels from email, social media to direct mail and interactive signage in retail brick and

Google Analytics is the most widely used freemium web analytics service on the internet. It’s not used just for analyzing how much traffic your website is receiving, your top pages, ecommerce conversion rates, top selling products for your business and what are your top traffic sources but there are more features of Google Analytics that every marketer can benefit from. Here are 7 Essential Google Analytics Reports for Your Website: 1. Landing Pages Report – To Check Pages for High Bounce Rates and Low Conversion Rates Your top most landing pages are important to optimize for the reason that they regularly get excessive traffic, and

Internet Retailer Conference and Exhibition (IRCE) 2016 took place in the world-class city of Chicago, from June 7 to June, 10, 2016. IRCE on the 1st day had covered a broad range of topics in the sessions including mobile ecommerce and marketing automation. From new retail marketing trends to SEO techniques, IRCE covered the huge range of ecommerce essentials. IRCE 2016 featured:  200+ speakers More than 10,000 attendees Attendees from over 100 countries participated 130+ conference sessions 600 companies including the top 500 ecommerce retailers in the world The sessions discussed  big challenges in the investments for ecommerce marketing and

What is Virtual Reality? An innovative computer interface that lets humans to become engrossed in computer created simulated environments. This engagement can be made via special devices such as headset, glasses, a joystick, a sealed off space, or just your screen. What is Augmented Reality? Augmented reality i.e. geo-localization, Google maps have been one of the beginning points of that involvement, that is now moving in the direction of augmented virtual reality. Marketing tactics in small and medium sized companies, ever more often consist of virtual reality in their commercial concepts, budgets and point of sale (POS) material. It has been revealed that multi-dimensional, multi-purpose surroundings are very operational. They

Online-to-Offline commerce is a business strategy that attracts possible customers from online channels to brick-and-mortar stores.  Online-to-Offline commerce (O2O) identifies customers on the internet such as in the emails, internet advertising and so on. Then the O2O commerce utilizes diverse tools and approaches to entice the customer to a brick-and-mortar store from the internet.  This type of strategy includes techniques used in internet marketing with those used in physical stores. Retailers can integrate by many ways from those based on providing experience (interpreted as ‘gimmicky’) to the practical (interpreted as ‘potential standard practice’) brick-and-mortar stores on the high street with

Google has recently completed the transition from Product Listing Ads (PLAs) to Shopping Campaigns. The concept behind this strategy is to allow merchants to bid on products rather than keywords. The approach is to target people who search for specific products rather than use generic search keywords which link to your merchandise webpage. Actually, Google provided this service through AdWords to list product prices. But since then, the company has shifted to a paid model where merchants have to pay for the listing. Google shopping also allows users to compare prices among different vendors which increase the competition for the

The Internet of Things (IoT) is the next technology revolution which will enable physical world objects like appliances, cars, smartphones and various machines to connect to the internet and will usher an era of machine-to-machine communications (M2M) devices that will interact with human beings from a fridge ordering groceries to a industrial machine reporting a faulty part. The Internet of Things or IoT has made huge leaps and transitions that stretch far beyond simply being able to control the things around a user. The main focus of developers for IoT was to make daily tasks easier like adjusting the thermostat or

User retention is an ability of a company to successfully attract customers and keep them interested in their products enough to make a purchase. Successful customer retention will begin with the first interaction a customer has with a company or their products and services and will last until the end of the customer business relationship. This is one of the important areas that most businesses focus on. Being able to attract and convert an individual into a customer often involves a number of factors, tools and methods. These tips will help you to get a much higher and successful user