Deepak Wadhwani, Author at San Diego Ecommerce Web Development, Design & Internet Marketing

Why Google AdWords is Beneficial to Everyone

Deepak Wadhwani May 21, 2021

Table of Contents: Ad extensions Cost Privacy Remarketing Visibility Getting started If you want to make money online, Google’s AdWords is an excellent way of doing it. Google AdWords is the program that allows advertisers to bid on keywords and place their ads on Google search results pages (SERPs). With this program, you get the opportunity to place your ad on the very best keywords that have just come into the Google rankings. To make money with AdWords, you first need to understand how the bidding for keywords works. It goes something like this. There are three main factors that

PROS Named Among Top 20 California Web Development Companies by DesignRush

Deepak Wadhwani May 19, 2021

PROS has been recognized among the Top California Web Development Companies in 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. After evaluating and analyzing PROS’s performance with some of the most prominent brands in the US, the online platform gave PROS a spot among the most reputable web development agencies in San Diego. PROS Digital Marketing Agency was founded in 1996 by Deepak Wadhwani, an ex-Qualcomm, Verizon, and Intuit marketing consultant. It has achieved a 90% client retention rate thanks to a

The Ultimate Guide to Shopify Marketing

Deepak Wadhwani May 18, 2021

TABLE OF CONTENTS What is Shopify? What makes Shopify so Adaptable? Significance of Marketing Strategy for Shopify Nine Effective Tactics to Improve Shopify Marketing Strategy Adding new products to Pinterest Search Engine Optimization (SEO) Collaboration with Influencers Creating a Blog Video Marketing Creating Loyalty Programs Use Affiliate Marketing Organizing Contests and Giveaways Examples of Brands using Shopify Marketing STAPLES GYMSHARK Final notes Bloggers use WordPress. Artists use Etsy. Business and store owners use Shopify. If you own a store or a business, you might have watched a video about opening an online store on Shopify. Or maybe your family or

Top 6 Key Factors for Hiring Ecommerce Marketing Agencies

Deepak Wadhwani May 16, 2021

Table of Contents: Introduction to Ecommerce Agency Factors to Consider for Ecommerce Marketing Agencies Agile Marketing Extension to your Network Premium Technologies Delivery & After-sale Technical Expertise Value-based Pricing Conclusion Introduction to Ecommerce Agency A long-standing ecommerce agency is an external team, that partners with your firm to resolve complex issues and assist you in achieving the goals of the firm. Agencies accomplish this by utilizing innovative, technological, and creative services. You might want to hire an agency because you are not capable of handling these kinds of issues on your own. Perhaps, you want a specific solution for your

How Shopify Manages Your Online Store With E-commerce Software?

Deepak Wadhwani May 15, 2021

Table of Contents Introduction What E-commerce Software Does Shopify Provide? Jira Blogger What Are the Features of Jira and Blogger? Conclusion Shopify is a web-based e-commerce platform with a mobile point-of-sale (mPOS) feature. Users can manage their business and complete transactions in-store, as well as at markets, pop-ups, and trade shows, using the mPOS. Shoppers can use the e-commerce software to sell online and reach out to customers via mobile and social media. The firm has recently expanded into many major cities around the globe. It has two locations in London, Ontario, as well as one each in San Francisco,

Marketing Strategy – Increasing Profits While Keeping Costs Down

Deepak Wadhwani May 13, 2021

A marketing strategy is the foundation of a thriving business. It is the plan of action you will take to reach your business and bring in new customers. There is no such thing as an easy way to be successful but there is such thing as an easy way to get yourself into serious financial trouble if you don’t plan ahead and execute the plan properly. To avoid these pitfalls, you need to establish your marketing strategy now. To develop your marketing strategy, you first need to set a goal for your business. How far do you want to take

The Ultimate Guide to Developing a Go-to-Market Strategy

Deepak Wadhwani May 7, 2021

Table of Contents What is a Go-To-Market Strategy? What is the importance of a Go-To-Market Strategy? How to build major components of a Go-To-Market Strategy? How to build a Go-To-Market strategy? Identify target markets Identify target customers Understand brand position Define unique value proposition Select marketing channels Set your budget Outline sales strategy Put together your marketing strategy Final thoughts Imagine you own a business and plan to reveal a new product in the market. You obviously will consider certain factors before and after launch to make sure your business is successful. It’s important to have a solid marketing plan

8 Things To Consider When Hiring an E-commerce Agency

Deepak Wadhwani May 7, 2021

Table of Content Introduction What is an E-commerce Agency? 8 Characteristics of top E-commerce agencies Relevant Experience Data-Driven Results Transparency Communication Flexibility Tailored Plans for Growth Work Ethics Cost-Efficient Benefits of Hiring an E-commerce agency Conclusion Building and expanding your E-commerce business is a daunting task. While you focus on the things you are good at, E-commerce agencies can take the burden off your shoulders and help you expand the reach and extent of your business. Since the internet is filled with E-commerce agencies, choosing the right E-commerce business agency is imperative for every online store. In this article, I

The Ultimate Guide to Omnichannel Marketing for your Business

Deepak Wadhwani May 4, 2021

Table of Contents What is Omnichannel Marketing? Significance of Omnichannel Marketing How to build a perfect omnichannel marketing strategy? Five Omnichannel Trends for your business in 2021 Examples of Omnichannel Marketing: Target and Walmart Conclusion What is Omnichannel Marketing? Omnichannel Marketing is the integration of all offline and online channels to create a seamless, positive and unified experience for the customer. Using omnichannel marketing creates a customer first strategy. The integration of all marketing channels allows customers to go to any channel at any place or time in the buying journey for the best customer experience. Marketing channels include: 1.

Top 10 Conversion Rate Metrics You Should Be Tracking

Deepak Wadhwani April 29, 2021

Top 10 Conversion Rate Metrics is important in the world of Internet Marketing. Having a high conversion rate is key to making your online business a success. Bounce rates, exectic, or “busy” rates all have to be under 10% in order for your site to be considered successful. This means you need to have more than a little marketing flair to help you be successful. Here are some of the top 10 conversion rate optimization topics you should be tracking closely. 1. Website Optimization One of the first things you should consider when it comes to website conversion rates is