
Callaway Golf Brand Case Study – Digital Transformation & Sport’s Revival
Table of contents: Introduction Brand Story of Callaway Golf Callaway Golf Brand’s Digital Transformation Ecommerce, Marketing & Tech Stack for Callaway Golf Buyer Persona of Callaway Golf Brand Conclusion Introduction Since the company’s inception in 1982, Callaway is known for creating cutting-edge equipment that helps golfers hit longer, straighter shots as well as controlled, higher-spinning shots around the green and accurate putts. Callaway Golf brand posted record revenues and solid net income in 2021 with the revival of the sport’s popularity following the pandemic, emerging e-commerce apparel sales, acquisition of Topgolf, and digital transformation. https://www.youtube.com/watch?v=OX6MZl9tzOw Callaway Golf brand is a








